Browse Definitions:
Definition

implicit data

Contributor(s): Ivy Wigmore

Implicit data is information that is not provided intentionally but gathered from available data streams, either directly or through analysis of explicit data. Explicit data is information that is provided intentionally, for example through surveys and membership registration forms.

Clickstreams are one long-standing source of implicit data. In the context of e-commerce, clickstream analysis is often used to determine the effectiveness of a given site as a channel to market by quantifying the user's behavior while on the website. Information gathered includes which pages the user lingers on, what the user puts in or takes out of their shopping cart, and what items the user purchases. 

More recently, data on social media sites has been mined for relevant information. On Twitter or Facebook, for example, a tweet or status update often carries both explicit and implicit data.

The Wiikno blog provides this comparison of explicit and implicit data that can be gathered from a Facebook update:

Jill posts to her Facebook page, “Jill is going to lunch early with her best friend Megan at Iron Pit BBQ!.” From this Facebook status the explicit data tells us that Jill and Megan are going to eat barbeque for lunch and where they're going to eat.

However, from this same status one can derive a vast amount of implicit data such as:

  • Jill has a job.
  • Jill has a typical lunch time.
  • Jill went to work today.
  • Jill and Megan are not vegetarians.
  • Jill probably has a day job.
  • Jill and Megan are having a relatively normal/typical day.
  • Jill and Megan probably don’t have special dietary needs.
  • Jill’s work is likely close to Iron Pit BBQ.

 

This was last updated in December 2012

Continue Reading About implicit data

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • insider threat

    Insider threat is a generic term for a threat to an organization's security or data that comes from within.

  • ransomware

    Ransomware is a subset of malware in which the data on a victim's computer is locked, typically by encryption, and payment is ...

  • hacker

    A hacker is an individual who uses computer, networking or other skills to overcome a technical problem.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • 3D XPoint

    3D XPoint is memory storage technology jointly developed by Intel and Micron Technology Inc.

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close