Browse Definitions:
Definition

in-house marketing

What is in-house marketing?

In-house marketing is any marketing initiative that is not outsourced to a third party. In small businesses, in-house marketing is sometimes referred to as guerilla marketing or duct tape marketing.


Podcast: How to create a marketing brochure

What's the easiest way to create a professional-looking brochure? You'll learn the answer in this short podcast from HP. Right-click on the link above to listen and learn.

Length: 10 minutes
Size: 10.1 MB

Podcast: Customer success stories with HP printing solutions

What is the business value of using color for your marketing materials? You'll learn the answer in this short podcast from HP. Right-click on the link above to listen and learn.

Length: 6.5 minutes
Size: 6.1 MB

WhatIs.com Learning center

Glossary: Printer-related terms

Quiz: Printers and print media

Glossary - Advertising terms used on the Internet

SearchCRM.com Learning Guide - Resources for marketing effectiveness

Learn IT: - How spam affects e-mail marketing campaigns


Sites we recommend for learning about small business marketing:

Duct Tape Marketing: Forbes Magazine says it's got "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't." We think it's a good mix of practical advice and high-level overviews.

NewEntrepreneur.com : Roger C. Parker's site has some great free resources for do-it-yourself marketing. We recommend you check out his articles, worksheets and links sections.

HP Learning Center

You may not know it but HP provides free instructor-led online classes for many IT and business-related topics. The courses are geared towards IT pros and business managers who work in small to medium-sized business and we highly recommend you take advantage of them. See entire list of topics.

Current in-house marketing classes include:

» Run your own direct mail campaign
Translate your business goals into a direct mail campaign that gets results.

» Design your own business documents
Find out how to customize HP's free office templates with either Microsoft® Word or Microsoft® Publisher to create your own professional-looking business cards, letterhead, brochures, postcards and more.

» How to give a great presentation
Learn how to give an effective presentation using take-away materials, A/V (audio/visual) technology and spoken content.

» Adobe® Acrobat: Creating PDFs
Learn how to use Adobe Acrobat to create Portable Document Format (PDF) files for the Web, a print shop and more.

» Microsoft® Publisher 2003: Advanced level
If you're ready to take the next step with Microsoft Publisher 2003, this course is for you.

» Microsoft® PowerPoint 2003: Introductory level
Learn to use PowerPoint presentation software to create impressive on-screen, slide, overhead or printed presentations.

Related Sponsor Links

HP Small and Medium Business Home Page: Software and driver downloads as well as free support and troubleshooting help

Printing & imaging advice center: Get free expert advice about creating professional looking images and print collateral

Printer comparison center: Compare HP to other brands or compare HP products side by side

Business templates & images: Step-by-step instructions for creating your own marketing materials

A guide to digital printing: WhatIs.com and HP team up to educate you about network printing, wireless printing and Total Print Management

This was last updated in August 2006

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

this info. is not so good but the first paragh was nice.thankyou.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

  • conduct risk

    Conduct risk is the prospect of financial loss to an organization that is caused by the actions of an organization's ...

SearchSecurity

  • application whitelisting

    Application whitelisting is the practice of identifying applications that have been deemed safe for execution and restricting all...

  • security

    Security, in information technology (IT), is the defense of digital information and IT assets against internal and external, ...

  • insider threat

    An insider threat is a malicious hacker (also called a cracker or a black hat) who is an employee or officer of a business, ...

SearchHealthIT

  • HIPAA Privacy Rule

    The Standards for Privacy of Individually Identifiable Health Information, commonly known as the HIPAA Privacy Rule, establishes ...

  • HIPAA business associate agreement (BAA)

    Under the U.S. Health Insurance Portability and Accountability Act of 1996, a HIPAA business associate agreement (BAA) is a ...

  • telemedicine

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

SearchDisasterRecovery

  • data recovery

    Data recovery restores data that has been lost, accidentally deleted, corrupted or made inaccessible. Learn how data recovery ...

  • disaster recovery plan (DRP)

    A company's disaster recovery policy is enhanced with a documented DR plan that formulates strategies, and outlines preparation ...

  • fault-tolerant

    Systems with integrated fault tolerance are designed to withstand multiple hardware failures to ensure continuous availability.

SearchStorage

  • data deduplication

    Deduplication retains one unique data instance to reduce storage and bandwidth consumed by remote backups, replication and ...

  • byte

    In most computer systems, a byte is a unit of data that is eight binary digits long. Bytes are often used to represent a ...

  • Secure Digital card (SD card)

    SD cards use flash memory to provide nonvolatile storage. They are more rugged than traditional storage media and are used in ...

SearchSolidStateStorage

  • flash file system

    Flash file systems are designed specifically for memory devices. A well-designed flash device and flash file system ensure ...

  • IOPS (input/output operations per second)

    IOPS measures the maximum number of reads and writes to non-contiguous storage. It is not an actual benchmark since vendor ...

  • eMMC (embedded MultiMediaCard)

    An embedded MultiMediaCard (eMMC) is a small storage device made up of NAND flash memory and a simple storage controller.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close