Definition

infomercial

Part of the Computing fundamentals glossary:

On television, an infomercial is a short or regular-length television program that combines information presentation with an integrated suggestion to buy a particular product or service. Exercise equipment and correspondence courses are two products sometimes sold through infomercials.

Next Steps

IP-based system key for growing call center
The need for customization and a rapidly expand...
(SearchCRM.com)
infotainment
Infotainment, combining information with entert...
(WhatIs.com)

In the print media, the equivalent to an infomercial is the multi-page "advertising supplement" that is formatted to look like the news part of the medium and contains real information content.

The Internet analog of the infomercial appears to be what advertisers generally refer to as "rich media," including interactive banner ads that sometimes include Flash animations.

Similar neologisms include infotainment and edutainment .

This was last updated in September 2005

Posted by: Margaret Rouse

Related Terms

Definitions

infotainment
- Infotainment, combining information with entertainment, is a fairly recent neologism for a television program, Web site feature, or other presentation that combines information with entertainment. (WhatIs.com)

Glossaries

Computing fundamentals
- Terms related to computer fundamentals, including computer hardware definitions and words and phrases about software, operating systems, peripherals and troubleshooting.
Internet applications
- This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Dig Deeper

IP-based system key for growing call center

The need for customization and a rapidly expanding at-home agent network led one infomercial company to select an IP-based call center system. (SearchCRM.com)
Case Study: MiroVIDEO DC50

East Midlands TV production company "The Television Business" have used low cost video editing suites to produce infomercial on a... (ComputerWeekly.com)
VoIP measurement boosts customer service efficiency

iSelect Technology Manager Jason Egbers says the company's new VoIP measurement tools have helped it improve contact center operations. (SearchCIO.com.au)

Fast References

advertising terminology on the Internet

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