What is interactive TV (interactive television)? - Definition from WhatIs.com

Definition

interactive TV (interactive television)

Part of the Multimedia and graphics glossary:

Interactive TV (ITV or iTV) is an approach to television advertising and programming that creates the opportunity for viewers to communicate with advertisers and programming executives by responding to a call to action.  

 

 

 

 

 

This was last updated in July 2011
Posted by: Margaret Rouse

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