What is interactive TV (interactive television)? - Definition from WhatIs.com

Definition

interactive TV (interactive television)

Part of the Multimedia and graphics glossary:

Interactive TV (ITV or iTV) is an approach to television advertising and programming that creates the opportunity for viewers to communicate with advertisers and programming executives by responding to a call to action.  

 

 

 

 

 

This was last updated in July 2011
Posted by: Margaret Rouse

Related Terms

Definitions

Glossaries

  • Multimedia and graphics

    - Terms related to multimedia, including graphics, animation and video definitions and words and phrases about images and sound.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About interactive TV (interactive television)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.