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interactive TV (interactive television)

Definition

interactive TV (interactive television)

Part of the Multimedia and graphics glossary:

Interactive TV (ITV or iTV) is an approach to television advertising and programming that creates the opportunity for viewers to communicate with advertisers and programming executives by responding to a call to action.

Next Steps

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This was last updated in July 2011

Posted by: Margaret Rouse

Related Terms

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digital television (DTV)
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Glossaries

Multimedia and graphics
- Terms related to multimedia, including graphics, animation and video definitions and words and phrases about images and sound.
Internet applications
- This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

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