Definition

interactive TV (interactive television)

Part of the Multimedia and graphics glossary:

Interactive TV (ITV or iTV) is an approach to television advertising and programming that creates the opportunity for viewers to communicate with advertisers and programming executives by responding to a call to action.  

 

 

 

 

 

This was last updated in July 2011
Posted by: Margaret Rouse

Related Terms

Definitions

  • Slingshot

    - Slingshot is Facebook's photograph sharing smartphone application, developed to compete with services like Snapchat and Instagram. Slingshot is available for iOS and Android. The app is modeled on... (WhatIs.com)

  • raster graphics

    - Raster graphics are digital images created or captured (for example, by scanning in a photo) as a set of samples of a given space. (WhatIs.com)

  • Mantle

    - Mantle is a low-level 3D graphics application programming interface (API) created by AMD for their graphics processing units (GPUs) based on the Graphics Core Next (GCN) architecture. Mantle incre... (WhatIs.com)

Glossaries

  • Multimedia and graphics

    - Terms related to multimedia, including graphics, animation and video definitions and words and phrases about images and sound.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About interactive TV (interactive television)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.