What is interrupt marketing? - Definition from WhatIs.com

Definition

interrupt marketing

Part of the Personal computing glossary:

Interrupt marketing, sometimes referred to as interruption marketing, is the traditional model of product promotion, in which people have to stop what they're doing to pay attention  to the marketing message or deal with it in some other way. 

Examples of interrupt marketing include:

  • Telemarketing calls.
  • Mail campaigns.
  • Email campaigns.
  • Television and radio ads. 
  • Interstitial  and transitional online ads that interrupt or delay the user's selected content. 
  • Pre-roll ads that play before video content. 

A newer approach, known as discoverability marketing, is based on presenting offers to people who are actively looking for similar products. 

This was last updated in February 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

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Glossaries

  • Personal computing

    - Terms related to personal computers, including definitions about computers sold as consumer products and words and phrases about laptops, tablets and smartphones.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

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