Browse Definitions:
Definition

keyword (in SEO)

Contributor(s): Matthew Haughn

A keyword is a term chosen to describe the content of a web page. The purpose is to improve the page’s search engine optimization (SEO) value, which determines its position on a search engine results page (SERP) and the likelihood that it will be found by users.

People use keywords in their search queries to find what they are looking for online. Subtle differences in keyword choices can have a big impact on search numbers, and the importance of these choices drives the field of SEO. Often a SEO specialist has to equally be an analyst to keep up in the field due to changes to search algorithms and the ways that search engines rank pages.

A simple and cost-effective method of researching the value of a keyword related to your business is to search the term in Google. If the term is highly valued, there will generally be ads associated with it. In the case of terms with high conversion rates (visitor to sales ratio), paid ads are usually seeded at the top of the results. Seeing the competitors that rank for keywords can give a site owner an idea of the difficulty to achieve market penetration. The use of incognito mode is recommended to eliminate personalization, which can yield invalid results.

It’s important to use keywords effectively and appropriately. Google devalues pages that misleading keywords sprinkled through the content and those that use keyword stuffing in an effort to rank highly. The search engine will drop pages from results if hidden keywords are detected. The use of keywords should happen naturally, enhancing the quality of content, SEO value and yielding more organic search results.

This was last updated in February 2017

Continue Reading About keyword (in SEO)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

Dateiendungen und Dateiformate

Gesponsert von:

SearchCompliance

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • computer exploit

    A computer exploit, or exploit, is an attack on a computer system, especially one that takes advantage of a particular ...

  • cyberwarfare

    Cyberwarfare is computer- or network-based conflict involving politically motivated attacks by a nation-state on another ...

  • insider threat

    Insider threat is a generic term for a threat to an organization's security or data that comes from within.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • OpenStack Block Storage (Cinder)

    OpenStack Block Storage (Cinder) is open source software designed to create and manage a service that provides persistent data ...

  • SATA Express (SATAe)

    SATA Express (SATAe or Serial ATA Express) is a bus interface to connect storage devices to a computer motherboard, supporting ...

  • DIMM (dual in-line memory module)

    A DIMM (dual in-line memory module) is the standard memory card used in servers and PCs.

SearchSolidStateStorage

  • hybrid flash array

    A hybrid flash array is a solid-state storage system that contains a mix of flash memory drives and hard disk drives.

  • 3D XPoint

    3D XPoint is memory storage technology jointly developed by Intel and Micron Technology Inc.

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close