Part of the Internet acronyms and lingo glossary:

Likebaiting is the practice of trying to compel Facebook users to click the Like button associated with a piece of content. The practice is similar to linkbaiting, in which content producers craft content with the intent of getting people to link to it. A "Like" is an endorsement of a post, product, business or some other page content, registered by clicking the button associated with that item. 

There are various approaches to likebaiting. The poster may simply ask viewers to "like" an image or ad and supply a reason to do so. A common example is an image of an antique item, such as a washboard, with the text "Click like if you know what this is." Similarly, some posts offer a reward for a "like," such as access to content or entry in a contest. Another ploy is to post a contentious statement and ask viewers to "like" if they agree. More organic methods of eliciting "likes" include posting pictures of celebrities, famous quotations or statements that are likely to be popular with many users.

Likebaiting isn't unethical per se -- if you post content, you naturally want it to be liked and shared. The typical Facebook user shares content that they find compelling and leaves it at that. However, a business gains visibility the more likes it can accrue and, as a result, some resort to deceptive or even fraudulent means of generating large numbers of likes.

Likejacking is a variation on clickjacking in which malicious coding is associated with a Like button. The most common purposes include identity theft and the dissemination of viruses, social spam and hoaxes. Unscrupulous businesses sometimes use likejacking methods for fraudulent promotion of their brand or a product. 

This was last updated in October 2012
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • SYN flood (half open attack)

    - SYN flooding is a method that the user of a hostile client program can use to conduct a denial-of-service (DoS) attack on a computer server. (SearchSecurity.com)

  • oversharing

    - Oversharing is the disclosure of an inappropriate amount of detail. (WhatIs.com)

  • click farm

    - A click farm is a business that pays employees to click on website elements to artificially boost the status of a client's website or a product. Click farms are usually based in developing countrie... (WhatIs.com)

Glossaries

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About likebaitingPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.