Browse Definitions:
Definition

likebaiting

Contributor(s): Ivy Wigmore

Likebaiting is the practice of trying to compel Facebook users to click the Like button associated with a piece of content. The practice is similar to linkbaiting, in which content producers craft content with the intent of getting people to link to it. A "Like" is an endorsement of a post, product, business or some other page content, registered by clicking the button associated with that item. 

There are various approaches to likebaiting. The poster may simply ask viewers to "like" an image or ad and supply a reason to do so. A common example is an image of an antique item, such as a washboard, with the text "Click like if you know what this is." Similarly, some posts offer a reward for a "like," such as access to content or entry in a contest. Another ploy is to post a contentious statement and ask viewers to "like" if they agree. More organic methods of eliciting "likes" include posting pictures of celebrities, famous quotations or statements that are likely to be popular with many users.

Likebaiting isn't unethical per se -- if you post content, you naturally want it to be liked and shared. The typical Facebook user shares content that they find compelling and leaves it at that. However, a business gains visibility the more likes it can accrue and, as a result, some resort to deceptive or even fraudulent means of generating large numbers of likes.

Likejacking is a variation on clickjacking in which malicious coding is associated with a Like button. The most common purposes include identity theft and the dissemination of viruses, social spam and hoaxes. Unscrupulous businesses sometimes use likejacking methods for fraudulent promotion of their brand or a product. 

This was last updated in October 2012

Continue Reading About likebaiting

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • email spam

    Email spam, or junk email, is unsolicited bulk messages sent through email with commercial, fraudulent or malicious intent.

  • distributed denial of service (DDoS) attack

    A distributed denial-of-service attack occurs when an attack originates from multiple computers or devices, usually from multiple...

  • application whitelisting

    Application whitelisting is the practice of identifying applications that have been deemed safe for execution and restricting all...

SearchHealthIT

  • athenahealth Inc.

    Based in Watertown, Mass., athenahealth Inc. is a leading vendor of cloud-based EHRs for small to medium-sized physician ...

  • Affordable Care Act (ACA or Obamacare)

    The Affordable Care Act (ACA) is legislation passed in 2010 that changed how uninsured Americans enroll in and receive healthcare...

  • HIPAA Privacy Rule

    The Standards for Privacy of Individually Identifiable Health Information, commonly known as the HIPAA Privacy Rule, establishes ...

SearchDisasterRecovery

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

  • data recovery

    Data recovery restores data that has been lost, accidentally deleted, corrupted or made inaccessible. Learn how data recovery ...

  • disaster recovery plan (DRP)

    A company's disaster recovery policy is enhanced with a documented DR plan that formulates strategies, and outlines preparation ...

SearchStorage

  • yottabyte (YB)

    A yottabyte is a measure of theoretical storage capacity and is 2 to the 80th power bytes, or, in decimal, approximately 1,000 ...

  • Kilo, mega, giga, tera, peta, exa, zetta and all that

    Kilo, mega, giga, tera, peta, exa, zetta are among the list of prefixes used to denote the quantity of something, such as a byte ...

  • brontobyte

    A brontobyte is a measure of memory or data storage that is equal to 10 to the 27th power of bytes.

SearchSolidStateStorage

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • SSD caching

    SSD caching, also known as flash caching, is the temporary storage of data on NAND flash memory chips in a solid-state drive so ...

  • NVDIMM (Non-Volatile Dual In-line Memory Module)

    An NVDIMM (non-volatile dual in-line memory module) is hybrid computer memory that retains data during a service outage.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close