Definition

marcom (or marcomm)

Part of the Computing fundamentals glossary:

Marcom (sometimes spelled "marcomm") is an abbreviation for "marketing communications." Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several.

This was last updated in March 2011
Posted by: Margaret Rouse

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