Definition

marcom (or marcomm)

Part of the Computing fundamentals glossary:

Marcom (sometimes spelled "marcomm") is an abbreviation for "marketing communications." Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several.

This was last updated in March 2011

Posted by: Margaret Rouse

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Computing fundamentals
- Terms related to computer fundamentals, including computer hardware definitions and words and phrases about software, operating systems, peripherals and troubleshooting.
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- This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

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