Part of the Project management glossary:

A market culture is a type of corporate culture that emphasizes competitiveness not only between the organization and its market competitors but also between employees. 

The market model is the most aggressive and capitalistic of the four common corporate culture models. Employees are encouraged to set difficult goals and strive to achieve them. Employee performance is closely monitored and often directly rewarded or punished. The emphasis on individual performance is thought to lead to greater achievement for the individual employee and, as a result, greater success for the organization. 

Critics of the market model, on the other hand, argue that the emphasis on individual achievement can promote dishonesty and an unpleasant -- and thus unproductive -- work environment. 

Here are the basic characteristics of the other three models:

  • A hierarchical corporate culture has a fairly rigid and fixed organizational structure.
  • An adhocracy is based on the ability to adapt quickly to changing conditions.
  • A clan culture is a family-like or tribe-like environment that values consensus and commonality of values and goals.

 

This was last updated in February 2014
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • goldbricking

    - Goldbricking is wasting time on the job. In an office environment, employees typically waste time on the Internet, a variation of goldbricking known as cyberslacking. The term originates from a phr... (WhatIs.com)

  • rule of thumb

    - A rule of thumb is a principle that is intended to provide general guidance rather than precise direction. The term originally referred to a rough physical measurement, but it has evolved to apply ... (WhatIs.com)

  • limitation of liability clause

    - A limitation of liability clause is the section in a service-level agreement (SLA) that specifies the amounts and types of damages that each party will be obliged to provide to the other in particu... (WhatIs.com)

Glossaries

  • Project management

    - Terms related to project management, including definitions about project management methodologies and tools.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.