What is medium? - Definition from WhatIs.com
Part of the Computing fundamentals glossary:

A medium is a third-party or element through which a message is communicated. This seems to apply to information technology as well as to seances. In information technology, a medium can be:

  • A physical transmission medium such as optical fiber
  • A presentation medium (and thus the terms multimedia and advertising media)
In his influential book, Understanding Media , Marshall MacLuhan said "The medium is the message." He seemed to mean that media technology itself transformed our lives more than the messages the media carried. He saw radio as a "hot medium" that imposed itself on you and television as a "cool" medium that pulled you into it. He envisioned that television would foster an electronic world community, a "global village." Although he wrote before the Internet became widely known, the Internet almost seems like his best idea.

This was last updated in April 2005
Posted by: Margaret Rouse

Related Terms

Definitions

  • business process outsourcing (BPO)

    - Business process outsourcing (BPO) makes use of third-party service providers by transferring nonessential business functions outside of the organization. Companies use BPO for tasks like payroll, ... (SearchCIO.com)

  • digital accessibility

    - Digital accessibility design elements allow a wide range of users, including those users who have visual, auditory, motor or cognitive disabilities. (WhatIs.com)

  • monolithic

    - Monolithic, in information technolog, means either very large or composed all in one piece, depending on the particular context. The term is used in different ways to describe integrated circuits, ... (WhatIs.com)

Glossaries

  • Computing fundamentals

    - Terms related to computer fundamentals, including computer hardware definitions and words and phrases about software, operating systems, peripherals and troubleshooting.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.