What is middle of life (MOL)? - Definition from WhatIs.com


middle of life (MOL)

Part of the Project management glossary:

Middle of life (MOL), in the context of manufacturing and product lifecycles, is the segment of a product’s existence in which it is established in the marketplace.

For successful products, the MOL stage is the one that lasts longest. Manufacturers sometimes employ extension strategies, such as price cuts and rebranding efforts, in the attempt to keep a product in the MOL stage instead of allowing it to lose market share and begin its descent into the end-of-life (EOL) stage, where it ends its useful life.

Product lifecycle management (PLM) is a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate retirement or disposal. PLM software can be used to automate the management of product-related data and integrate the data with other business processes such as enterprise resource planning (ERP) and manufacturing execution systems (MES).

The marketing product cycle differs from the manufacturing and general business product lifecycle concept in that it is generally concentrated in the MOL stage and is less concerned with the beginning and end of life stages, in which marketing is less relevant.

This was last updated in December 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms


  • gig economy

    - The gig economy is a business environment in which temporary positions are common and organizations contract with independent workers for short-term engagements. (WhatIs.com)

  • born digital

    - Born digital, in reference to people, is a description of individuals who have grown up with the current state of near-ubiquitous computing, enabled by technology like smartphones and pervasive wir... (WhatIs.com)

  • corporate performance

    - Corporate performance is a composite assessment of how well an organization executes on its most important parameters, typically financial, market and shareholder performance. (WhatIs.com)


  • Project management

    - Terms related to project management, including definitions about project management methodologies and tools.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About middle of life (MOL)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.