Browse Definitions:
Definition

middle of life (MOL)

Contributor(s): Ivy Wigmore

Middle of life (MOL), in the context of manufacturing and product lifecycles, is the segment of a product’s existence in which it is established in the marketplace.

For successful products, the MOL stage is the one that lasts longest. Manufacturers sometimes employ extension strategies, such as price cuts and rebranding efforts, in the attempt to keep a product in the MOL stage instead of allowing it to lose market share and begin its descent into the end-of-life (EOL) stage, where it ends its useful life.

Product lifecycle management (PLM) is a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate retirement or disposal. PLM software can be used to automate the management of product-related data and integrate the data with other business processes such as enterprise resource planning (ERP) and manufacturing execution systems (MES).

The marketing product cycle differs from the manufacturing and general business product lifecycle concept in that it is generally concentrated in the MOL stage and is less concerned with the beginning and end of life stages, in which marketing is less relevant.

This was last updated in December 2013

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces.

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

SearchSecurity

  • FIDO (Fast Identity Online)

    FIDO (Fast ID Online) is a set of technology-agnostic security specifications for strong authentication. FIDO is developed by the...

  • cryptanalysis

    Cryptanalysis is the study of ciphertext, ciphers and cryptosystems with the aim of understanding how they work and finding and ...

  • Trojan horse (computing)

    In computing, a Trojan horse is a program that appears harmless, but is, in fact, malicious.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • cloud storage provider

    A cloud storage provider, also known as a managed service provider (MSP), is a company that offers organizations and individuals ...

  • personal cloud storage (PCS)

    Personal cloud storage (PCS) enables users to store data, photos, music, videos and other files on a local network-attached ...

  • cloud SLA (cloud service-level agreement)

    A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close