Browse Definitions:
Definition

mobile deep linking

Contributor(s): Ivy Wigmore

Mobile deep linking is the use of URIs (uniform resource identifiers) to make specific parts of mobile applications addressable so that those elements can be accessed directly by mobile users.

Deep linking is the expected behavior online. It means, for example, that the link for smartphone takes you directly to the definition for that term, rather than the home page of SearchMobileComputing. Similarly, a link in an ad on a website usually takes you to a page where you can purchase the product rather than the retailer's home page. 

However, mobile applications have typically lacked deep links, which makes it impossible for one app to connect the user to a particular part of another app. Mobile users often attempt to engage with links through social shares, push notifications, emails and other sources. Generally, however, a link just takes the user to the application's mobile website or perhaps a listing in an app store. Deep mobile links allow the user to launch the app and go directly to the appropriate screen.

For the user, the benefit is convenience: Mobile deep linking makes it easier for people to access resources and use applications on smartphones, tablets and other mobile devices because it decreases the number of actions they have to take to get to their target destination. For mobile app and content creators, on the other hand, deep linking could mean the difference between success and failure: If elements inside an app are not addressable, they cannot be indexed by a search engine and will not show up in user searches. For content, that translates to a lost audience; for a vendor, it translates to lost sales. 

Twitter, Facebook, Spotify and Etsy are among the companies currently developing the infrastructure to enable deep linking.

See a video presentation on mobile deep linking:

This was last updated in April 2015

Continue Reading About mobile deep linking

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • spear phishing

    Spear phishing is an email-spoofing attack that targets a specific organization or individual, seeking unauthorized access to ...

  • supercookie

    A supercookie is a type of tracking cookie inserted into an HTTP header by an internet service provider to collect data about a ...

  • email spam

    Email spam, or junk email, is unsolicited bulk messages sent through email with commercial, fraudulent or malicious intent.

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • GlusterFS (Gluster File System)

    GlusterFS (Gluster File System) is an open source distributed file system that can scale out in building-block fashion to store ...

  • virtual memory

    Virtual memory is a memory management capability of an OS that allows a computer to compensate for physical memory shortages by ...

  • yottabyte (YB)

    A yottabyte is a measure of theoretical storage capacity and is 2 to the 80th power bytes, or, in decimal, approximately 1,000 ...

SearchSolidStateStorage

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • SSD caching

    SSD caching, also known as flash caching, is the temporary storage of data on NAND flash memory chips in a solid-state drive so ...

  • NVDIMM (Non-Volatile Dual In-line Memory Module)

    An NVDIMM (non-volatile dual in-line memory module) is hybrid computer memory that retains data during a service outage.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close