Browse Definitions:
Definition

mobile deep linking

Contributor(s): Ivy Wigmore

Mobile deep linking is the use of URIs (uniform resource identifiers) to make specific parts of mobile applications addressable so that those elements can be accessed directly by mobile users.

Deep linking is the expected behavior online. It means, for example, that the link for smartphone takes you directly to the definition for that term, rather than the home page of SearchMobileComputing. Similarly, a link in an ad on a website usually takes you to a page where you can purchase the product rather than the retailer's home page. 

However, mobile applications have typically lacked deep links, which makes it impossible for one app to connect the user to a particular part of another app. Mobile users often attempt to engage with links through social shares, push notifications, emails and other sources. Generally, however, a link just takes the user to the application's mobile website or perhaps a listing in an app store. Deep mobile links allow the user to launch the app and go directly to the appropriate screen.

For the user, the benefit is convenience: Mobile deep linking makes it easier for people to access resources and use applications on smartphones, tablets and other mobile devices because it decreases the number of actions they have to take to get to their target destination. For mobile app and content creators, on the other hand, deep linking could mean the difference between success and failure: If elements inside an app are not addressable, they cannot be indexed by a search engine and will not show up in user searches. For content, that translates to a lost audience; for a vendor, it translates to lost sales. 

Twitter, Facebook, Spotify and Etsy are among the companies currently developing the infrastructure to enable deep linking.

See a video presentation on mobile deep linking:

This was last updated in April 2015

Continue Reading About mobile deep linking

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • security information and event management (SIEM)

    Security information and event management (SIEM) is an approach to security management that seeks to provide a holistic view of ...

  • polymorphic virus

    A polymorphic virus is a harmful, destructive or intrusive type of malware that can change or 'morph,' making it difficult to ...

  • cyberterrorism

    According to the U.S. Federal Bureau of Investigation, cyberterrorism is any 'premeditated, politically motivated attack against ...

SearchHealthIT

  • accountable care organization (ACO)

    An accountable care organization (ACO) is an association of hospitals, healthcare providers and insurers in which all parties ...

  • patient engagement

    Patient engagement is an ideal healthcare situation in which people are well-informed about -- and motivated to be involved -- in...

  • personal health record (PHR)

    A personal health record (PHR) is a collection of health-related information that is documented and maintained by the individual ...

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close