Browse Definitions:
Definition

named account

A named account is a company that is identified as a valuable prospect or customer and assigned to an individual marketing or sales representative for targeted efforts. The practice is an integral component of account-based marketing (ABM), a business-to-business (B2B) strategy designed to identify and target particularly desirable companies for the development of  personalized marketing relationships. Named accounts are also commonly used in conjunction with lead generation.

Each marketing or sales representative within the organization typically has a list of their assigned named accounts and each account includes multiple contacts within the target company. The account also serves to group the contacts within a company so that they are part of coordinated efforts. Through research and communications with the contacts, the representative can develop a marketing approach that is tailored to the company’s needs and preferences.

Essentially, named accounts enable the creation of marketing campaigns designed for the target company. Because a single representative is designated for the account, the approach prevents duplicated efforts and makes it impossible for multiple reps to inadvertently work at cross-purposes. Furthermore, because the assignment is clear, accountability is built in. It’s easy to track the success of a rep’s efforts and reward them accordingly.

named account
This was last updated in December 2016

Continue Reading About named account

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

  • keylogger (keystroke logger or system monitor)

    A keylogger, sometimes called a keystroke logger or system monitor, is a type of surveillance technology used to monitor and ...

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

SearchStorage

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

  • data migration

    Data migration is the process of transferring data between data storage systems, data formats or computer systems.

  • compact disc (CD)

    A compact disc is a portable storage medium that can be used for recording, storing and playing back audio, video and other data ...

SearchSolidStateStorage

  • NVMe (non-volatile memory express)

    NVMe (non-volatile memory express) is a host controller interface and storage protocol to enable a solid-state drive to use the ...

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close