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off-page SEO (off-site SEO)

Contributor(s): Ivy Wigmore

Off-page SEO, also known as off-site SEO, is a description of efforts taken to boost a website's position in search engine results beyond the usual optimization strategies, which are mostly confined to the site itself.

Conventional SEO methods, sometimes referred to as on-page SEO, include ensuring that pages load quickly and cleanly, content is representative of the site focus, links work and the site is easy to navigate. One important off-page SEO action is providing a product or service that offers compelling value to potential customers. Savvy organizations also reach out to the potential customer base through external channels, such as guest posts and articles and social media interactions. Brand mentions, whether or not they link to the site, are also beneficial.

Off-page SEO's more holistic approach is likely to take longer to be reflected in search engine results pages (SERP) but the improvements are likely to last longer and to have a greater effect on the overall business. Although the focus of off-page SEO is specific to boosting an organization's website, the strategies are integral to many approaches designed to foster good customer relations and ensure sustainability. As such, off-page SEO efforts are best integrated with those for reputation management, community relations, brand promotion, social CRMuser experience optimization, social networking and social media marketing.

This was last updated in November 2017

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