Part of the Internet acronyms and lingo glossary:

A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface - windows that fill the user interface are called replacement interfaces - and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that you're viewing, only to appear when you leave that Web site.

Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility can't tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves.

This was last updated in September 2005
Posted by: Margaret Rouse

Related Terms

Definitions

  • wetware

    - Wetware refers to programmers, developers, systems administrators, cloud and IT architects and other employees that directly affect how servers, applications, networks and the rest of an IT system ... (SearchDataCenter.com)

  • dot-com bubble

    - The dot-com bubble, also referred to as the Internet bubble, refers to the period between 1995 and 2000 when investors pumped money into Internet-based startups in the hopes that these fledgling co... (SearchCIO.com)

  • information superhighway (infobahn)

    - Information superhighway is a term that was used mainly in the 1990s to describe a national communications network that would span the United States and allow Americans to quickly access and exchan... (SearchCIO.com)

Glossaries

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.