Browse Definitions:
Definition

positioning

Contributor(s): Ivy Wigmore

Positioning, in a marketing context, is the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area. The endeavor is further broken down into those three categories. Product positioning, for example, seeks to find a unique niche within the market for a particular product, in which, ideally, it addresses a consumer need that no other product satisfies. Brand positioning and service positioning work similarly.

Positioning a product involves creating a positioning concept, which is an expression of the benefits a customer will receive from the product. The next stage is coming to an understanding of differentiation, which is what sets the product apart from its competitors. Those elements of positioning are formalized in a positioning statement, which articulates how the product could serve the customer in some way that the competition can not or does not.

Variations on positioning include repositioning, which is the process of making changes to a product, brand or service’s perceived identity in the marketplace. Depositioning, another variation, is the practice of attempting to erode a competitor’s brand (or product or service) identity in contrast to your own.

This was last updated in June 2013

Continue Reading About positioning

Join the conversation

2 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

t is the best time to make some plans for the future and it is time to be happy <a href="http://www.ncfmacademyhyderabad.in/">Technical Analysis Training in Hyderabad
</a>
Cancel
Gr8 Post!! It clearly explains the meaning positioning in marketing, few says back I was searching about straddle positioning and I found a very detalied and easy content over here <a href="http://businessjargons.com/straddle-positioning.html">Straddle Positioning</a> . May be this additional information may help in undertsanding more about the type of positioning that companies can adopt to increase their sales.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces.

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

SearchSecurity

  • FIDO (Fast Identity Online)

    FIDO (Fast ID Online) is a set of technology-agnostic security specifications for strong authentication. FIDO is developed by the...

  • cryptanalysis

    Cryptanalysis is the study of ciphertext, ciphers and cryptosystems with the aim of understanding how they work and finding and ...

  • Trojan horse (computing)

    In computing, a Trojan horse is a program that appears harmless, but is, in fact, malicious.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • SSD TRIM

    SSD TRIM is an Advanced Technology Attachment (ATA) command that enables an operating system to inform a NAND flash solid-state ...

  • cloud storage service

    A cloud storage service is a business that maintains and manages its customers' data and makes that data accessible over a ...

  • cloud hosting

    Cloud hosting is the process of outsourcing an organization's computing and storage resources to a service provider that offers ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close