Definition

predictive technology

Part of the Computing fundamentals glossary:

Predictive technology is a body of tools capable of discovering and analyzing patterns in data so that past behavior can be used to forecast likely future behavior. Predictive technologies, which include data mining , neural network s, and system modeling and simulation, have been applied to the study of weather systems, traffic patterns, stock markets, epidemiology, consumer behavior, and terrorist activity, and many other areas of study where there can be a significant number of variables.

Predictive technology is increasingly used for marketing purposes. Many retailers, for example, collect barcode data at their point-of-sale terminal s. The raw data can be processed to get predictions about consumer behavior for future campaigns. Amazon.com was one of the earliest online retailers to use predictive technology. The Amazon Web site compiles lists of merchandise that visitors look at and displays lists of items that customers with similar interests have bought.

Another example of predictive technology is DARPA's proposed Total Information Awareness ( TIA ) system. The TIA project's ultimate goal is to amass enormous volumes of information about individuals (this collection of data is sometimes called an individual's information signature) from all available sources, to process that data and use predictive technology to identify and avert potential terrorist activity.

This was last updated in September 2005
Posted by: Margaret Rouse

Related Terms

Definitions

  • MIS (management information systems)

    - MIS represents the most critical -- and often, most proprietary and difficult to upgrade -- applications used internally by enterprises. (SearchDataCenter.com)

  • flash storage

    - Flash storage, based on flash memory, is used for data repositories, storage systems and consumer devices, such as USB drives, smartphones and solid-state drives. Flash-based storage is faster than... (WhatIs.com)

  • statistical mean, median, mode and range

    - Calculating the mean, median, mode and range of a set of numbers allows you to track changes over time and set acceptable ranges and variance. Here's how to find your data's mean, median, mode or r... (SearchDataCenter.com)

Glossaries

  • Computing fundamentals

    - Terms related to computer fundamentals, including computer hardware definitions and words and phrases about software, operating systems, peripherals and troubleshooting.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.