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pull marketing

Contributor(s): Ivy Wigmore

Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. The ultimate goal is to strengthen consumer awareness of a brand and products and foster demand. Examples of pull marketing include product placement, social media marketing, corporate sponsorship, content marketing and native advertising

The pull marketing model contrasts with push advertising, the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types.

This was last updated in May 2013

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