What is pull marketing? - Definition from WhatIs.com
Part of the Business terms glossary:

Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. The ultimate goal is to strengthen consumer awareness of a brand and products and foster demand. Examples of pull marketing include product placement, social media marketing, corporate sponsorship, content marketing and native advertising

The pull marketing model contrasts with push advertising, the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types.

This was last updated in May 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms


  • cloud computing

    - Cloud computing is a general term for the delivery of hosted services over the internet. These services are broadly divided into three categories: IaaS, PaaS and SaaS. (searchCloudComputing.com)

  • business process mapping

    - Business process mapping is the visual display of the steps involved in a business process from start to finish. (SearchCIO.com)

  • business technologist

    - A business technologist is an IT (information technology) professional with a combination of broad general knowledge of technology along with an understanding of non-technical aspects of a business... (WhatIs.com)


  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.