What is pull marketing? - Definition from WhatIs.com
Part of the Business terms glossary:

Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods. The ultimate goal is to strengthen consumer awareness of a brand and products and foster demand. Examples of pull marketing include product placement, social media marketing, corporate sponsorship, content marketing and native advertising

The pull marketing model contrasts with push advertising, the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types.

This was last updated in May 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • core competency

    - A core competency is fundamental knowledge, ability or expertise in a specific subject area or skill set. Learn about identifying and developing core competencies and models as part of a larger cor... (SearchCIO.com)

  • exit strategy

    - An exit strategy is a planned approach to terminating a situation in a way that will maximize benefit or minimize damage. (WhatIs.com)

  • online customer community

    - Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another. (SearchCRM.com)

Glossaries

  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.