Part of the Search engine optimization (SEO) glossary:

Push advertising is the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards. Online examples of push advertising include email campaigns, interstitials, pre-roll video ads and banner ads.  Push advertising is often interruption marketing, meaning that the prospective customer has to stop what they're doing to deal with the message in some way. 

The push marketing model contrasts with pull marketing, an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods.

This was last updated in May 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • metadata

    - Metadata is data that describes other data. Meta is a prefix that in most information technology usages means "an underlying definition or description." (WhatIs.com)

  • Alexa Web Information Service (AWIS)

    - Alexa Web Information Service (AWIS) is a subscription-based service that makes it possible for developers to access Alexa Web traffic data for inclusion in their XML-based websites and applications. (searchAWS.com)

  • Alexa Top Sites

    - Alexa Top Sites is an Amazon Web Service (AWS) that provides lists of the highest-performing websites according to Alexa Traffic Rank algorithm. Sites are ranked on a descending scale, with number ... (searchAWS.com)

Glossaries

  • Search engine optimization (SEO)

    - Terms related to search engine optimization, including definitions about SEO and words and phrases about bots, spiders, organic traffic and all areas of search engine marketing (SEM).

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About push advertisingPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.