Rapid mobile app development (RMAD) is the use of code-free programming tools to speed the process of creating applications for mobile platforms.
RMAD offers business users the ability to quickly build and manage “good-enough” internal apps to address specific business issues. Enterprises can use RMAD tools to create both internal and customer-facing apps. RMAD software is Web-based, object-oriented and typically includes a drag-and-drop GUI interface.
RMAD is the mobile counterpart of RAD (rapid application development), a model based on the concept that higher-quality products can be developed faster through more expedient processes, such as early prototyping, reusing software components and less formality in team communications.
Examples of RMAD tools include Buzztouch, Telerik Icenium, Socialize AppMakr, Mippin BlackBerry App Generator, Xamarin MonoTouch and RunRev LiveCode.