Part of the Business terms glossary:

Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords. The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

 

Continue reading about rebranding:

The top 20 mistakes marketers make when rebranding.

This was last updated in August 2011
Posted by: Margaret Rouse

Related Terms

Definitions

  • due diligence

    - Due diligence is the process of systematically researching and verifying the accuracy of a statement. The term originated in the business world, where due diligence is required to validate financia... (WhatIs.com)

  • disaster recovery (DR) test

    - A disaster recovery (DR) test is the examination of each step in a disaster recovery program, as outlined in the business continuity/disaster recovery (BCDR) planning process.  (SearchDisasterRecovery.com)

  • chief marketing technologist (CMT)

    - A chief marketing technologist (CMT) is a C-level executive who sets a technology vision for the marketing team that aligns with business goals. (SearchCIO.com)

Glossaries

  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.