Part of the Business terms glossary:

Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords. The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

 

Continue reading about rebranding:

The top 20 mistakes marketers make when rebranding.

This was last updated in August 2011
Posted by: Margaret Rouse

Related Terms

Definitions

  • crossfunctional (cross-functional)

    - Crossfunctional is a term that refers to efforts that span various departments or tasks in an organization, with an eye toward accomplishing a common goal. (SearchCIO.com)

  • IT asset lifecycle

    - The IT asset lifecycle is the stages that an organization’s information technology asset goes through during the time span of its ownership. An IT asset is any company-owned information, software o... (WhatIs.com)

  • cultural fit

    - Cultural fit is the likelihood that a job candidate will be able to conform and adapt to the core values and collective behaviors that make up an organization. (SearchCIO.com)

Glossaries

  • Business terms

    - Terms related to business, including definitions about project management and words and phrases about human resources, finance and vertical industries.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.