Part of the Business terms glossary:

Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords. The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

 

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The top 20 mistakes marketers make when rebranding.

This was last updated in August 2011
Posted by: Margaret Rouse

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