
	rebranding

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rebranding

Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords. The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

Continue reading about rebranding:

The top 20 mistakes marketers make when rebranding.

Last updated on: Aug 01, 2011
Editorial Director: Margaret Rouse

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