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rich media

This definition is part of our Essential Guide: Guide to implementing digital asset management systems and strategies

Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video , downloaded applet s (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:

  • An ad for a Hollywood movie that inclues a streaming video sample of a scene from the movie
  • A mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)
  • A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - all simply by interacting with an ad on an online publisher's Web page

Advertiser servers of rich media ads that use Java applets or components may also serve regular GIF images to people whose browsers don't support Java well.

This was last updated in April 2005

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Rich media refers to online advertising that makes use of a range of interactive digital media including streaming video and audio. The ads usually change as a users mouse passes over. Intel is slated to have coined the term.For information Transportation services please visit at Jasico website.
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My team siteadwiki looking for advance review of content rich media advertising
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Rich media is highly preferred by advertisers as they get more interaction on ad banners than standard banners.
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