What is rich media? - Definition from WhatIs.com
Part of the Multimedia and graphics glossary:

Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video , downloaded applet s (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. For example:

  • An ad for a Hollywood movie that inclues a streaming video sample of a scene from the movie
  • A mouse cursor that is changed to an image on a particular Web site if the user requests it (for example, a cursor that changes to a tiny red question mark on a site like whatis.com)
  • A standard-size banner ad that includes an inquiry form about ISDN installation, capturing the user's filled-in personal information, and telling the user they will be contacted by a company representative - all simply by interacting with an ad on an online publisher's Web page

Advertiser servers of rich media ads that use Java applets or components may also serve regular GIF images to people whose browsers don't support Java well.

This was last updated in April 2005
Posted by: Margaret Rouse

Related Terms


  • Dyslexie

    - Dyslexie is a font designed for greater readability to help people who have difficulty reading. The Dyslexie font features characters that are more distinct from each other, so that letters with si... (WhatIs.com)

  • holographic display

    - A holographic display is a display that uses coherent light, such as that created by laser, to create a three-dimensional (3D) image in space. (WhatIs.com)

  • projector phone

    - A projector phone is a smartphone with an embedded pico projector. Pico projectors are standalone, peripheral or embedded devices that make it possible to project presentations and other media cont... (WhatIs.com)


  • Multimedia and graphics

    - Terms related to multimedia, including graphics, animation and video definitions and words and phrases about images and sound.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About rich mediaPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.