Part of the Call centers glossary:

A robocall is an automated telephone call initiated by an autodialer for delivery of a prerecorded message.

Robocalls are used for a wide variety of communications including public service announcements, appointment reminders, marketing, advertising, opinion polls and political campaigns. They’re also often used illegally for phone scams.

Robocalls often enable interaction from the recipient, either through voice or keypad input or through transfer to an agent or representative. A scam robocall, for example, might involve a message congratulating the recipient on winning a cruise and requesting them to press 1 to speak to an operator. 

In the United States, the Federal Communications Commission’s (FCC) rules governing robocalls went into effect in October 2013. According to the FCC’s regulations, telemarketers cannot legally make robocalls to a consumer without the individual’s written consent. Robocalls are also subject to restrictions of the Do Not Call Registry.

The term robocall derives from the fact that the call is completely automated, as if conducted by a robot.

This was last updated in February 2014
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • Canadian anti-spam legislation (CASL)

    - Canadian anti-spam legislation (CASL) is enacted regulations that require marketers and fundraisers that communicate through email, text messages or social media to obtain permission from recipient... (WhatIs.com)

  • autodialer

    - An autodialer is a software program that automatically dials telephone numbers from a list or a database. (WhatIs.com)

  • customer self-service (CSS)

    - Customer self-service is a type of electronic support (e-support) that allows end users to access information and perform routine tasks without requiring the assistance of a human.   (WhatIs.com)

Glossaries

  • Call centers

    - Terms related to call centers, including definitions about inbound and outbound call center and words and phrases about customer relationship management (CRM).

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About robocallPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.