What is sales force automation (SFA)? - Definition from WhatIs.com


sales force automation (SFA)

Part of the Software applications glossary:

Sales force automation (SFA) software is a type of program that automates business tasks such as inventory control, sales processing, and tracking of customer interactions, as well as analyzing sales forecasts and performance. Businesses may have a custom version developed specifically for their needs, or choose from among the increasing number of sales automation software products, such as Interact Commerce's ACT! and GoldMine Software's GoldMine. Sales automation software is sometimes called sales automation software, and sometimes called customer relations management ( CRM ) software.

SFA packages typically include a Web-ready database, an e-mail package, and customizable template s. A three-tiered architecture is typically used to separate the database, server, and application to reduce programming demands on clients. A module-based design is generally used, to allow users to customize the package to suit their needs.

In August 2000, Oracle released a free CRM software package, OracleSalesOnline.com which makes information - such as contacts, schedules, and performance tracking - available online through the included database program. The package is designed for medium-to-large enterprises with mobile work forces. All data and storage are based at an Oracle facility, similar to the application service provider ( ASP ) model, which means that data can be accessed from any Internet connection and that the client doesn't need special hardware or software. The Oracle package also includes online staff training.

This was last updated in January 2011
Posted by: Margaret Rouse

Related Terms


  • AWS Device Farm

    - AWS Device Farm is an Amazon Web Services (AWS) mobile app testing service for Android or Fire OS-based devices. (SearchMobileComputing.com)

  • augmented reality (AR)

    - Augmented reality (AR) is the integration of digital information with live video or the user's environment in real time. (WhatIs.com)

  • geo-fencing (geofencing)

    - Geo-fencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barr... (WhatIs.com)


  • Software applications

    - Terms related to software applications, including definitions about software programs for vertical industries and words and phrases about software development, use and management.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment



    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.