Browse Definitions:
Definition

showrooming

Contributor(s): Ivy Wigmore

Showrooming is the act of treating a bricks and mortar store as if it were simply a showroom: a place to look at and compare products, without intention to purchase on-site. 

Increasingly, consumers visit physical retail stores to examine a product in person and then shop online to find a find lower price. Of particular concern to retailers is mobile showrooming, the use of smartphones and tablets to shop online while visiting the physical store. A recent study by ForeSee Results reported that 70 percent of consumers use mobile devices for comparison shopping from within retail stores, often completing an online transaction before they exit the premises. 

Compared to a Web-based business, an online merchant can often offer goods for less because they have substantially lower overhead costs for things like rent, staffing and power. Retailers are trying various approaches to dealing with showrooming. Price matching and in-store shopping incentives, such as loyalty card benefits, are among the more user-friendly methods of promoting retail sales. More aggressive methods include charging a fee for entering the store, blocking cell signals on the premises and developing proprietary bar codes that don't facilitate comparison shopping. 

 

This was last updated in August 2013

Continue Reading About showrooming

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

  • keylogger (keystroke logger or system monitor)

    A keylogger, sometimes called a keystroke logger or system monitor, is a type of surveillance technology used to monitor and ...

  • password

    A password is an unspaced sequence of characters used to determine that a computer user requesting access to a computer system is...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

SearchStorage

  • CompactFlash card (CF card)

    A CompactFlash card (CF card) is a memory card format developed by SanDisk in 1994 that uses flash memory technology to store ...

  • email archiving

    Email archiving (also spelled e-mail archiving) is a systematic approach to saving and protecting the data contained in email ...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks to ...

SearchSolidStateStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

  • NVMe (non-volatile memory express)

    NVMe (non-volatile memory express) is a host controller interface and storage protocol to enable a solid-state drive to use the ...

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close