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slivercasting (narrowcasting)

Definition

slivercasting (narrowcasting)

Part of the Internet technologies glossary:

Slivercasing, or narrowcasting, is the transmission of video programming to a niche audience, often through relatively inexpensive means like streaming video over high-speed connections. By this means, programming what would not generate enough interest or revenue for broadcast can be made available to a small but highly dedicated audience of viewers. Slivercasting can be profitable because it enables highly targeted advertising aimed at specific demographics or interest groups.

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Podcasts, webcasts, narrowcasts and the rest of the casts: Glossary
Glossary-- this page provides short definitions...
(WhatIs.com)

This was last updated in March 2011

Contributor(s): Alexander B. Howard

Posted by: Margaret Rouse

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Internet technologies
- This WhatIs.com glossary contains terms related to Internet technologies, including definitions about port numbers, standards and protocols and words and phrases about how the Internet works.
Internet applications
- This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

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The futureofwork.com blog has an interesting post as well.

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Podcasts, webcasts, narrowcasts and the rest of the casts: Glossary

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