What is slivercasting (narrowcasting)? - Definition from WhatIs.com

Definition

slivercasting (narrowcasting)

Part of the Internet technologies glossary:

Slivercasing, or narrowcasting, is the transmission of video programming to a niche audience, often through relatively inexpensive means like streaming video over high-speed connections. By this means, programming what would not generate enough interest or revenue for broadcast can be made available to a small but highly dedicated audience of viewers. Slivercasting can be profitable because it enables highly targeted advertising aimed at specific demographics or interest groups.

This was last updated in March 2011
Contributor(s): Alexander B. Howard
Posted by: Margaret Rouse

Related Terms

Definitions

  • cloud computing

    - What is cloud computing? To understand cloud computing, examine public, private and hybrid cloud, as well as PaaS, SaaS and IaaS cloud models. (searchCloudComputing.com)

  • IFrame (Inline Frame)

    - The IFrame HTML element is often used to insert content from another source, such as an advertisement, into a Web page. Although an IFrame behaves like an inline image, it can be configured with it... (WhatIs.com)

  • Web 2.0

    - Web 2.0 (or Web 2) is the popular term for advanced Internet technologies and applications like social networking, blogs, wikis, RSS and content sharing. In contrast with the early days of the Web... (WhatIs.com)

Glossaries

  • Internet technologies

    - This WhatIs.com glossary contains terms related to Internet technologies, including definitions about port numbers, standards and protocols and words and phrases about how the Internet works.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About slivercasting (narrowcasting)Powered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.