Social media is a powerful tool for businesses large and small. Among other things, it can help build your brand and foster innovation. It can promote employee buy-in and customer engagement. Like any tool, however, social media has to be handled properly, and the first step is learning about how the various social platforms work and what they can do for you. This social media infograph, republished with permission from Douglas Idugboe from Smedio.com, lists the main social media platforms and pros and cons of each. It explains how to get started with each one and provides an introduction to the essential lingo.