Definition

social media manager

Part of the Project management glossary:

A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.

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Running customer service on Facebook takes tools and training.

This was last updated in November 2010
Posted by: Margaret Rouse

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