Definition

sock puppet marketing

Part of the Internet acronyms and lingo glossary:

Sock puppet marketing is the use of a fake identity to artificially stimulate demand for a product, brand or service.

A fake identity created online for some deceptive purpose is known colloquially as a sock puppet. Sock puppet marketing is one example of astroturfing, the practice of artificially stimulating online buzz about something, while trying to make it appear to be a grassroots trend. In the case of marketing, buzz is created about a company, a product or a service to increase sales. Alternatively, sock puppets might denigrate a competitor or its product.

Sock puppet marketing and sock puppetry in general are unethical. Other compelling reasons to abstain include potential law suits and the damage to your brand that could occur as a result of discovery.

In this video, Google’s Matt Cutts explains the purposes and hazards of sock puppet marketing:

See also: reputation management, social media influence, content marketing, gaming the system, Internet shill

This was last updated in October 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • SYN flood (half open attack)

    - SYN flooding is a method that the user of a hostile client program can use to conduct a denial-of-service (DoS) attack on a computer server. (SearchSecurity.com)

  • oversharing

    - Oversharing is the disclosure of an inappropriate amount of detail. (WhatIs.com)

  • click farm

    - A click farm is a business that pays employees to click on website elements to artificially boost the status of a client's website or a product. Click farms are usually based in developing countrie... (WhatIs.com)

Glossaries

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question About sock puppet marketingPowered by ITKnowledgeExchange.com

Get answers from your peers on your most technical challenges

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.