Browse Definitions:
Definition

splog (spam blog)

A splog (spam blog) is a fake blog created solely to promote affiliated Web sites, with the intent of skewing search results and artificially boosting traffic. Some splogs are written like long-winded ads for the Web sites they promote; others have no original content, featuring either nonsense or content stolen from authentic Web sites. Splogs include huge numbers of links to the Web sites in question to fool Web crawler s (programs that search the Web for sites to index). The sploggers associate popular search keywords with their pages so that the splog links turn up in blog search results and are sent out as search subscription notifications through e-mail and RSS feed s.

Splogs have existed almost as long as blogs have, as enterprising spammers quickly realized the new medium's potential for exploitation. However, the attacks have become more common as attackers' methods have become more sophisticated. Automated attacks have caused what many in the industry referred to as a "turning point" for splog. In late October of 2005, a splogger used Google's blog-creation tool, Blogger, in conjunction with the BlogSpot hosting service to create what Tim Bray, of Sun Microsystems, called a "splogsplosion": hundreds, or even thousands of splogs turning up in search results and clogging RSS reader s and e-mail inboxes.

Here's how this attack was conducted: The splogger ran a search on blog search engines for popular keywords. Among those selected were the names of two prominent bloggers, Chris Pirillo and Dave Winer. Next, using a bot to automate the process, the splogger created tens of thousands of splogs, listing the selected keywords and publishing text taken directly from Pirillo's and Winer's own sites, along with the commercial links. People searching for the legitimate bloggers' sites and people with search subscriptions for RSS feeds found their results filled with splog links.

In response to the attack and the media outcry in its wake, Google published a list of some 13,000 splog sub-domains. The company also implemented a type of Turing test known as a CAPTCHA , forcing any entity creating a blog to prove satisfactorily that it is, in fact, a human and not a computer program.

This was last updated in March 2011

Continue Reading About splog (spam blog)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

SearchSecurity

  • black hat

    Black hat refers to a hacker who breaks into a computer system or network with malicious intent.

  • copyright

    Copyright is a legal term describing ownership of control of the rights to the use and distribution of certain works of creative ...

  • keylogger (keystroke logger or system monitor)

    A keylogger, sometimes called a keystroke logger or system monitor, is a type of surveillance technology used to monitor and ...

SearchHealthIT

  • population health management (PHM)

    Population health management (PHM) is a discipline within the healthcare industry that studies and facilitates care delivery ...

  • ICD-10-PCS

    The International Classification of Diseases, 10th Revision, Procedure Coding System (ICD-10-PCS) is a U.S. cataloging system for...

  • U.S. National Library of Medicine (NLM)

    The U.S. National Library of Medicine (NLM) is the largest biomedical library in the world.

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

SearchStorage

  • open source storage

    Open source storage is data storage software developed in a public, collaborative manner that permits the free use, distribution ...

  • CompactFlash card (CF card)

    A CompactFlash card (CF card) is a memory card format developed by SanDisk in 1994 that uses flash memory technology to store ...

  • email archiving

    Email archiving (also spelled e-mail archiving) is a systematic approach to saving and protecting the data contained in email ...

SearchSolidStateStorage

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close