Browse Definitions:
Definition

sugging

Contributor(s): Corinne Bernstein

Sugging, also spelled SUGGing, is an acronym that stands for "selling under the guise” of research. This practice occurs when individuals or companies pretend to be market researchers who are conducting a study when, in fact, they are simply looking for sales leads.

In the United States, research firms are allowed to offer a gift to survey respondents as thanks for their participation in a study. If a research company tries to sell something under the pretense of conducting a study, however, it is in violation of standards established by the Insights Association, a non-profit membership trade organization for companies that specialize in market research, as well as federal laws that distinguish survey, opinion and marketing research from commercial activities.

Sugging is similar to frugging (fundraising under the guise of research) and pugging (politicking under the guise of research).  When a survey about pets ends with a PayPal button and a request for a donation to an animal rescue organization, the participant has been frugged. Pugging often takes the form of a push poll. When a research poll asks questions that are obviously skewed to one side of an issue or favor one candidate, the participant has been pugged.

Sugging, as well as frugging and pugging, undermine the efforts of ethical researchers by attempting to take advantage of those who want to participate in legitimate research. To avoid being sugged, study participants should ask the researcher if they are selling anything, including the data gathered in the study, and inquire who the research is working for. If a survey participant feels they have been sugged, the participant is advised to submit a consumer complaint to the Federal Trade Commission (FTC).

This was last updated in October 2017

Continue Reading About sugging

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Have you ever experienced sugging under the pretense of research?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • vulnerability disclosure

    Vulnerability disclosure is the practice of publishing information about a computer security problem, and a type of policy that ...

  • incident response

    Incident response is an organized approach to addressing and managing the aftermath of a security breach or cyberattack, also ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • flash memory

    Flash memory, also known as flash storage, is a type of nonvolatile memory that erases data in units called blocks.

  • NAND flash memory

    NAND flash memory is a type of nonvolatile storage technology that does not require power to retain data.

  • NOR flash memory

    NOR flash memory is one of two types of nonvolatile storage technologies.

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close