Browse Definitions:
Definition

trademark

Contributor(s): Matthew Haughn

A trademark is a logo, image, symbol, word(s), letter(s) or color(s) that is used and sometimes legally registered as a representation of a company. For service industries, trademarks are often called servicemarks, particularly in the United States. Trademarks are often noted by way of ™, or ® if registered.

Trademarks are used to keep a company’s distinctly identifying intellectual property secure. Trademarking company identifiers provides legal rights that prevent other parties using the registered property. This legal protection can help prevent counterfeiting of the company’s product. For consumers, a trademark allows them to recognize brands and continually purchase those with which they have had a positive experience or recommendation.

A trademark must be distinct, identifiable and original. Often a trademark will convey the brand essence of a product. Trademarks are seen everywhere in modern life. ™ or ® and the associated slogans, images and logos are placed on products, packaging, advertising, magazines, and more.

A trademark’s ownership is maintained simply by its continued use by a company. Use affords protection against use by other companies internationally, in accordance with trade agreements. Trademarks may be legally registered, usually for a term of 7-12 years. Registering allows companies to bring infringing parties to court to prosecute for damages, typically projected losses resulting from the infringement sometimes including damages to brand equity. Trademarks may be licensed to outside companies to produce products, often to offer products the original holder does not have the capacity to supply.

The use of trademarks is well noted through history. An example of early use is the marking of swords by individual blacksmiths in the time of the Roman Empire.

This was last updated in August 2017

Continue Reading About trademark

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • audit program (audit plan)

    An audit program, also called an audit plan, is an action plan that documents what procedures an auditor will follow to validate ...

SearchSecurity

  • insider threat

    Insider threat is a generic term for a threat to an organization's security or data that comes from within.

  • ransomware

    Ransomware is a subset of malware in which the data on a victim's computer is locked, typically by encryption, and payment is ...

  • hacker

    A hacker is an individual who uses computer, networking or other skills to overcome a technical problem.

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

SearchSolidStateStorage

  • 3D XPoint

    3D XPoint is memory storage technology jointly developed by Intel and Micron Technology Inc.

  • RRAM or ReRAM (resistive RAM)

    RRAM or ReRAM (resistive random access memory) is a form of nonvolatile storage that operates by changing the resistance of a ...

  • JEDEC

    JEDEC is a global industry group that develops open standards for microelectronics.

SearchCloudStorage

  • Google Cloud Storage

    Google Cloud Storage is an enterprise public cloud storage platform that can house large unstructured data sets.

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

Close