Part of the Internet acronyms and lingo glossary:

In Web marketing, a unique user is, for a specified period of time such as a day or month, an individual that has visited a Web site or received specific content, such as ads, e-mail, or newsletters. For a unique user on a Web site, unique user information consists of, at least, the IP address associated with their computer and a further ID such as a browser ID. Since more than one person may use a computer, other information, such as a user ID and password may be required to ensure that each unique user is being counted. Marketers and Web site owners track unique users to determine how many people see their content within a given period of time. The number of unique users that are served specified content is referred to as that content's reach .

User information can be gathered openly, through registration, or (with or without the user's knowledge) through the use of cookie s. Filtering processes ensure that only humans, rather than bot s, are counted. For further analysis, single unique users, who visit a Web site or see specific content only once, are differentiated from repeat unique users, who visit the site or see the content more than once.

This was last updated in January 2006
Posted by: Margaret Rouse

Related Terms

Definitions

  • social media

    - Social media is the collective of online communications channels dedicated to community-based input, interaction and collaboration. Social media websites include microblogging sites such as Twitter... (WhatIs.com)

  • acceptable use policy (AUP)

    - An acceptable use policy (AUP) is a policy that a user must agree to follow in order to be provided with access to a network or to the Internet. (WhatIs.com)

  • digital divide

    - The term 'digital divide' describes the fact that the world can be divided into people who do and people who don't have access to - and the capability to use - modern information technology, such a... (WhatIs.com)

Glossaries

  • Internet acronyms and lingo

    - Terms related to Internet acronyms and lingo, including slang definitions and jargon about texting, Twitter and other social networking sites.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

Ask a Question. Find an Answer.Powered by ITKnowledgeExchange.com

Ask An IT Question

Get answers from your peers on your most technical challenges

Ask Question

Tech TalkComment

Share
Comments

    Results

    Contribute to the conversation

    All fields are required. Comments will appear at the bottom of the article.