Browse Definitions:
Definition

uplift modeling

Contributor(s): Melanie Luna

Uplift modeling is a type of data analytics that uses predictive modeling techniques to identify those individuals who can be positively influenced by an outreach effort.

Uplift modeling is often associated with political campaigns, advertising and healthcare. In any group of voters, potential customers or patients, for example, some individuals will be "on the fence" about a future course of action but can be influenced by talking to a candidate, stylist or physician's assistant. The goal of uplift modeling is to only expend time, money or effort on individuals that really need to be messaged before they will take a particular course of action.

Uplift modeling requires data scientists to build data models that will accurately identify the characteristics of individuals who require personal contact before making a decision.  Building the necessary control and test groups can take time, and refining the predictive models can take a lot of patience.  Because the criteria for identifying such individuals can be so nuanced, testing is often done incrementally. For this reason, uplift modeling is often called incremental modeling. 

This was last updated in October 2013

Continue Reading About uplift modeling

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • email spam

    Email spam, or junk email, is unsolicited bulk messages sent through email with commercial, fraudulent or malicious intent.

  • distributed denial of service (DDoS) attack

    A distributed denial-of-service attack occurs when an attack originates from multiple computers or devices, usually from multiple...

  • application whitelisting

    Application whitelisting is the practice of identifying applications that have been deemed safe for execution and restricting all...

SearchHealthIT

  • athenahealth Inc.

    Based in Watertown, Mass., athenahealth Inc. is a leading vendor of cloud-based EHRs for small to medium-sized physician ...

  • Affordable Care Act (ACA or Obamacare)

    The Affordable Care Act (ACA) is legislation passed in 2010 that changed how uninsured Americans enroll in and receive healthcare...

  • HIPAA Privacy Rule

    The Standards for Privacy of Individually Identifiable Health Information, commonly known as the HIPAA Privacy Rule, establishes ...

SearchDisasterRecovery

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

  • data recovery

    Data recovery restores data that has been lost, accidentally deleted, corrupted or made inaccessible. Learn how data recovery ...

  • disaster recovery plan (DRP)

    A company's disaster recovery policy is enhanced with a documented DR plan that formulates strategies, and outlines preparation ...

SearchStorage

  • virtual memory

    Virtual memory is a memory management capability of an OS that allows a computer to compensate for physical memory shortages by ...

  • yottabyte (YB)

    A yottabyte is a measure of theoretical storage capacity and is 2 to the 80th power bytes, or, in decimal, approximately 1,000 ...

  • Kilo, mega, giga, tera, peta, exa, zetta and all that

    Kilo, mega, giga, tera, peta, exa, zetta are among the list of prefixes used to denote the quantity of something, such as a byte ...

SearchSolidStateStorage

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • SSD caching

    SSD caching, also known as flash caching, is the temporary storage of data on NAND flash memory chips in a solid-state drive so ...

  • NVDIMM (Non-Volatile Dual In-line Memory Module)

    An NVDIMM (non-volatile dual in-line memory module) is hybrid computer memory that retains data during a service outage.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close