Browse Definitions:
Definition

white hat SEO

Contributor(s): Ivy Wigmore

White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). 

Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results. Because paid ads and sponsored links are prominently placed on search results pages, the portion of visible search results dedicated to organic results is limited, so top placement is very desirable.

Tactics for improving a website's placement in search results include:

  • Ensuring that the title  and URL include important keywords.
  • Adding sufficient relevant keywords to text on the page -- but not keyword stuffing.
  • Adding links and buttons that will draw a reader deeper into the site. 
  • Featuring links to social media accounts and interacting with users in those accounts. 
  • Posting video content. 

According to Chitko, an ad network, the top organic search result receives 33 percent of the traffic; the second result receives 18 percent and the numbers decline sharply for results that appear lower on the page.

White hat SEO contrasts with black hat SEO, which involves exploitative and/or deceptive methods of attempting to improve a website's search results ranking. 

This was last updated in September 2013

Continue Reading About white hat SEO

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

thanks for the info.

plys check my blog http://40knight.com
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • vulnerability disclosure

    Vulnerability disclosure is the practice of publishing information about a computer security problem, and a type of policy that ...

  • incident response

    Incident response is an organized approach to addressing and managing the aftermath of a security breach or cyberattack, also ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

SearchStorage

  • flash memory

    Flash memory, also known as flash storage, is a type of nonvolatile memory that erases data in units called blocks.

  • NAND flash memory

    NAND flash memory is a type of nonvolatile storage technology that does not require power to retain data.

  • NOR flash memory

    NOR flash memory is one of two types of nonvolatile storage technologies.

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close