Part of the Desktop PCs glossary:

A wholesaler is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers. In its simplest form, a distributor performs a similar role but often provides more complex services. Distributors and wholesalers often work together as channel partners

This was last updated in March 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

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