Part of the Desktop PCs glossary:

A wholesaler is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers. In its simplest form, a distributor performs a similar role but often provides more complex services. Distributors and wholesalers often work together as channel partners. 

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This was last updated in March 2013
Contributor(s): Ivy Wigmore
Posted by: Margaret Rouse

Related Terms

Definitions

  • IT reseller

    - An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and s... (SearchITChannel.com)

  • distributor

    - A distributor is an intermediary entity between a the producer of a product and another entity in the distribution channel or supply chain, such as a retailer, a value-added reseller (VAR) or a sys... (WhatIs.com)

Glossaries

  • Desktop PCs

    - Terms related to PCs, including definitions about desktop computers and words and phrases about computer components.

  • Internet applications

    - This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

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