Digital marketing involves the various efforts by a company to connect with customers through digital and online communication channels, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.
In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or services.
Language-oriented programming (LOP) is an approach to software development that focuses on the use of domain specific languages (DSLs) to solve problems within various domains in a system or application.
A multi-tenant cloud is a cloud computing architecture that allows customers to share computing resources in a public or private cloud. Each tenant's data is isolated and remains invisible to other tenants.
VMware Integrated OpenStack (VMware VIO) is an OpenStack distribution tested and supported by VMware for companies that want to deploy and manage a private cloud on top of their vSphere infrastructure.
A VMware vSphere Distributed Switch (VMware vDS) allows a single virtual switch to connect multiple hosts in a cluster or multiple clusters for centralized management of network configurations in a vSphere environment.