Although Google, Amazon and Facebook all use object storage, enteprise adoption has been slow
"Poor performance, high data change rates, capacity sprawl, and lack of standards will prevent object storage from becoming ubiquitous, but it has the potential to significantly improve storage economics, ease of use, and control when mapped to the right workloads." -- Andrew Reichman
MUST READ: Forrester lists objections to object storage
TERMS TO KNOW: capacity sprawl, application program interface (API), solid state drives