Browse Definitions:
Quiz

Quiz: Business Intelligence

How to take the quiz:
- After reading the question, click on the answer that you think iscorrect to go to the whatis.com definition. If the answer you've chosenis correct, you will see the question text (or a paraphrase of it) somewhere in the definition.
OR
- After reading the question, write down the letter of your answerchoice on scrap paper. Check your answers by using the answer key at the end of the quiz, where you'll also find additional resources related to the correct answer.

1. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
a. customer managed relationship
b. data mining
c. permission marketing
d. one-to-one marketing
e. batch processing

2. In an Internet context, this is the practice of tailoring Web pages to individual users' characteristics or preferences.
a. Web services
b. customer-facing
c. client/server
d. customer valuation
e. personalization

3. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise's future sales and service and lower cost.
a. clickstream analysis
b. database marketing
c. customer relationship management
d. CRM analytics
e. B2C

4. This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
a. best practice
b. data mart
c. business information warehouse
d. business intelligence
e. business warehouse

5. This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases.
a. database marketing
b. marketing encyclopedia
c. application integration
d. service oriented integration
e. business technology management

6. This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP).
a. spend management
b. supplier relationship management
c. hosted CRM
d. Customer Information Control System
e. online transaction processing

7. This is an XML-based metalanguage developed by the Business Process Management Initiative (BPMI) as a means of modeling business processes, much as XML is, itself, a metalanguage with the ability to model enterprise data.
a. BizTalk
b. BPML
c. e-biz
d. ebXML
e. ECB

8. This is a central point in an enterprise from which all customer contacts are managed.
a. contact center
b. help system
c. multichannel marketing
d. call center
e. help desk

9. This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.
a. customer service chat
b. customer managed relationship
c. customer life cycle
d. customer segmentation
e. change management

10. In data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
a. predictive technology
b. disaster recovery
c. phase change
d. Digital Silhouettes
e. predictive modeling

SCROLL DOWN FOR ANSWER KEY

















See the rest of our quiz topics
Answer Key:

1.)

c. permission marketing
Jon Panker's article looks at how the "'Do not call' list changes game for marketers."

2.) e. personalization
SearchCRM offers a selection of Best Web Links for Personalization.

3.) d. CRM analytics
SearchCRM.com has more information in their Featured Topic, Crash Course: Analytics.

4.) d. business intelligence
Jacqueline Sweeney-Coolidge's article explains "Data warehousing and business intelligence" in greater detail.

5.) a. database marketing
According to Michael Lowenstein's article, "It's really (almost) all about the data: Optimizing loyalty initiatives."

6.) c. hosted CRM
Jen Hubley's article explores the question about "CRM: Should you implement or be hosted?"

7.) b. BPML
There's more information on the BPMI Web site.

8.) a. contact center
For more information, see SearchCRM.com's "Special report: Contact center strategies."

9.) d. customer segmentation
This article explains how "Customer segmentation contributes to the bottom line."

10.) e. predictive modeling
Michael Lowenstein's article describes "Modeling modelers in predictive churn."

This was last updated in August 2008

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

  • conduct risk

    Conduct risk is the prospect of financial loss to an organization that is caused by the actions of an organization's ...

SearchSecurity

  • security

    Security, in information technology (IT), is the defense of digital information and IT assets against internal and external, ...

  • insider threat

    An insider threat is a malicious hacker (also called a cracker or a black hat) who is an employee or officer of a business, ...

  • virus (computer virus)

    A computer virus is malicious code that replicates by copying itself to another program, computer boot sector or document.

SearchHealthIT

  • HIPAA Privacy Rule

    The Standards for Privacy of Individually Identifiable Health Information, commonly known as the HIPAA Privacy Rule, establishes ...

  • HIPAA business associate agreement (BAA)

    Under the U.S. Health Insurance Portability and Accountability Act of 1996, a HIPAA business associate agreement (BAA) is a ...

  • telemedicine

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

SearchDisasterRecovery

  • data recovery

    Data recovery restores data that has been lost, accidentally deleted, corrupted or made inaccessible. Learn how data recovery ...

  • disaster recovery plan (DRP)

    A company's disaster recovery policy is enhanced with a documented DR plan that formulates strategies, and outlines preparation ...

  • fault-tolerant

    Systems with integrated fault tolerance are designed to withstand multiple hardware failures to ensure continuous availability.

SearchStorage

  • Secure Digital card (SD card)

    SD cards use flash memory to provide nonvolatile storage. They are more rugged than traditional storage media and are used in ...

  • data storage

    In a computer, storage is the place where data is held in an electromagnetic or optical form for access by a computer processor.

  • flash storage

    Flash-based storage, based on flash memory, is used for data repositories, storage systems and consumer devices, such as USB ...

SearchSolidStateStorage

  • flash file system

    Flash file systems are designed specifically for memory devices. A well-designed flash device and flash file system ensure ...

  • IOPS (input/output operations per second)

    IOPS measures the maximum number of reads and writes to non-contiguous storage. It is not an actual benchmark since vendor ...

  • eMMC (embedded MultiMediaCard)

    An embedded MultiMediaCard (eMMC) is a small storage device made up of NAND flash memory and a simple storage controller.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

Close