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Quiz: E-mail Marketing and the Spam Problem

How many can you guess without peeking? Quiz yourself and find out!

1. This is a technique used by legitimate marketers to customize offerings for specific customers.
See answer.


2. Used by spammers to make recipients think a message came from someone other than them, this technique might convince a user that spam came from someone they'd actually like to hear from.
See answer.


3. This is the term for a message returned to the sender by the recipient's server as undeliverable, often because the message is -- rightly or wrongly -- determined to be spam.
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4. A type of Web-based marketing this type of e-mail allows recipients to buy goods and services directly from an e-mail message, without being redirected to the retailer's Web site.
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5. This self-explanatory term is a more formal way of saying "spam."
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6. This is a term for the number of times that users click on links in a message or on a Web site -- it's much higher for legitimate marketing e-mails than for spam.
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7. This is a program used to detect unwanted messages. A frequent problem is that they may also prevent delivery of some legitimate messages.
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8. In this type of e-mail campaign, advertisements are sent to targeted groups of customers.
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9. Also known as permission-based e-mail, this is one proposed requirement for marketers that could greatly decrease the amount of spam.
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10. Never used by legitimate marketers, this is a type of program that a spammer uses to troll the Internet seeking e-mail addresses.
See answer.

This was last updated in August 2009

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