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<title><![CDATA[content marketing]]></title>
<link>http://whatis.techtarget.com/definition/content-marketing</link>
<description><![CDATA[Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is that it offers something the viewer wants, such as information or entertainment. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 17 May 2013 09:33:15 EDT</pubDate>
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<title><![CDATA[native advertising]]></title>
<link>http://whatis.techtarget.com/definition/native-advertising</link>
<description><![CDATA[Native advertising is the integration of marketing content with a website in such a way that it is not distinct from the rest of the site in terms of its content, format, style or placement. Although native content is often informational rather than explicitly marketing material, it is considered to be valuable for the producer's brand. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Thu, 16 May 2013 19:24:09 EDT</pubDate>
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<item>
<title><![CDATA[dot com disclosures (.com disclosures)]]></title>
<link>http://whatis.techtarget.com/definition/dot-com-disclosures</link>
<description><![CDATA[The dot com disclosures are the Federal Trade Commission's guidelines for applying its regulations to online marketing activities. The FTC's original document "Dot Com Disclosures: Information About Online Advertising," issued in May 2000, dealt primarily with online sales and marketing and email solicitations. In March 2013, the FTC issued further guidelines to address marketing venues that have arisen since 2000, in particular mobile and social media marketing. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Thu, 16 May 2013 11:16:19 EDT</pubDate>
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<title><![CDATA[Amazon CloudSearch]]></title>
<link>http://whatis.techtarget.com/definition/Amazon-CloudSearch</link>
<description><![CDATA[Amazon CloudSearch is a scalable, developer-friendly, cloud-based search service that forms part of Amazon Web Services (AWS). According to Amazon, developers can set CloudSearch up and deploy it fully in less than an hour.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Wed, 15 May 2013 15:10:29 EDT</pubDate>
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<title><![CDATA[four eyes principle]]></title>
<link>http://whatis.techtarget.com/definition/four-eyes-principle</link>
<description><![CDATA[The four eyes principle is a requirement that two individuals review and approve some action before it can be taken. In a business context, the two individuals are often the CEO and the CFO. However, the principle can be applied to decisions at all levels and in a wide variety of environments. The four eyes principle is sometimes called the two-man rule or the two-person rule. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Tue, 14 May 2013 06:50:48 EDT</pubDate>
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<item>
<title><![CDATA[passive cooling]]></title>
<link>http://whatis.techtarget.com/definition/passive-cooling</link>
<description><![CDATA[Passive cooling is an approach to cooling computer components through slowing the speed at which the component, such as the processor, is operating. That approach contrasts with active cooling, which involves using fans in preference to slowing the speed of the component.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 10 May 2013 17:37:08 EDT</pubDate>
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<title><![CDATA[active cooling]]></title>
<link>http://whatis.techtarget.com/definition/active-cooling</link>
<description><![CDATA[Active cooling is the use of fans to reduce the heat of computer components. Active cooling contrasts with passive cooling, which involves reducing the speed at which a component is running to reduce its heat. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 10 May 2013 17:25:09 EDT</pubDate>
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<title><![CDATA[confidentiality, integrity, and availability (CIA)]]></title>
<link>http://whatis.techtarget.com/definition/Confidentiality-integrity-and-availability-CIA</link>
<description><![CDATA[Confidentiality, integrity, and availability (CIA) is a model designed to guide policies for information security within an organization. In this context, confidentiality is a set of rules that limits access to information, integrity is the assurance that the information is trustworthy and accurate, and availability is a guarantee of ready access to the information by authorized people. The model is sometimes known as the CIA triad. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 10 May 2013 16:01:21 EDT</pubDate>
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<title><![CDATA[ElasticSearch]]></title>
<link>http://whatis.techtarget.com/definition/ElasticSearch</link>
<description><![CDATA[ElasticSearch is an open source, RESTful search engine built on top of Apache Lucene and released under an Apache license.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 10 May 2013 08:50:40 EDT</pubDate>
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<item>
<title><![CDATA[3-D printing]]></title>
<link>http://whatis.techtarget.com/definition/3-D-printing-rapid-prototyping-stereolighography-or-architectural-modeling</link>
<description><![CDATA[3-D printing is a manufacturing process that builds layers to create a three-dimensional solid object from a digital model.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Thu, 9 May 2013 14:48:11 EDT</pubDate>
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<item>
<title><![CDATA[FedRAMP 3PAO (third-party assessment organization)]]></title>
<link>http://whatis.techtarget.com/definition/FedRAMP-3PAO-third-party-assessment-organization</link>
<description><![CDATA[A 3PAO is an organization that has been certified to help cloud service providers and government agencies meet FedRAMP compliance regulations. 3PAO stands for Third Party Assessment Organization.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Wed, 8 May 2013 16:17:19 EDT</pubDate>
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<title><![CDATA[Apache Solr]]></title>
<link>http://whatis.techtarget.com/definition/Apache-Solr</link>
<description><![CDATA[Apache Solr is an open source search platform built upon a Java library called Lucene.  

]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Wed, 8 May 2013 09:03:06 EDT</pubDate>
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<title><![CDATA[golden record]]></title>
<link>http://whatis.techtarget.com/definition/golden-record</link>
<description><![CDATA[A golden record is a single, well-defined version of all the data entities in an organizational ecosystem. Sometimes it's called the "single version of the truth," where "truth" is understood to mean the reference to which data users can turn when they want to ensure that they have the correct version of a piece of information.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Wed, 8 May 2013 08:10:22 EDT</pubDate>
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<item>
<title><![CDATA[ambient air cooling]]></title>
<link>http://whatis.techtarget.com/definition/ambient-air-cooling</link>
<description><![CDATA[Ambient air cooling is the use of naturally cool air surrounding a building, such as a data center, to reduce heat inside the facility. The use of ambient air and/or nearby water sources to maintain appropriate ambient temperatures in a data center is sometimes referred to as free cooling because they take advantage of naturally occurring phenomena rather than more heavily technological solutions. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 3 May 2013 13:57:33 EDT</pubDate>
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<title><![CDATA[Apache Lucene]]></title>
<link>http://whatis.techtarget.com/definition/Apache-Lucene</link>
<description><![CDATA[Apache Lucene is a freely available information retrieval software library that works with fields of text within document files. This evolving venture is also called the Apache Lucene Project.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Thu, 2 May 2013 16:54:21 EDT</pubDate>
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<title><![CDATA[reverse image search]]></title>
<link>http://whatis.techtarget.com/definition/reverse-image-search</link>
<description><![CDATA[Reverse image search is a technology that takes an image file as a search engine input query and returns results related to the image. Search engines that offer reverse image search include Google and TinEye. Some websites, such as Reddit, also provide a reverse image search capacity. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Tue, 30 Apr 2013 20:21:20 EDT</pubDate>
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<title><![CDATA[data hygiene]]></title>
<link>http://whatis.techtarget.com/definition/data-hygiene</link>
<description><![CDATA[Data hygiene is the collective processes conducted to ensure the cleanliness of data. Data is considered clean if it is relatively error-free. Dirty data can be caused by a number of factors including duplicate records, incomplete or outdated data, and the improper parsing of record fields from disparate systems.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Tue, 30 Apr 2013 15:18:40 EDT</pubDate>
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<title><![CDATA[capacity sprawl]]></title>
<link>http://whatis.techtarget.com/definition/capacity-sprawl</link>
<description><![CDATA[Capacity sprawl, in a storage context, is a situation in which multiple, under-utilized or badly managed storage media occupy more overall space than can be justified by actual need.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Tue, 30 Apr 2013 14:57:21 EDT</pubDate>
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<title><![CDATA[Amazon RedShift]]></title>
<link>http://whatis.techtarget.com/definition/Amazon-RedShift</link>
<description><![CDATA[Amazon RedShift is a fully managed petabyte-scale data warehouse service. RedShift is designed for analytic workloads and connects to standard SQL-based clients and business intelligence tools.]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 26 Apr 2013 22:35:25 EDT</pubDate>
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<item>
<title><![CDATA[Amazon Dynamo Database (DDB)]]></title>
<link>http://whatis.techtarget.com/definition/Amazon-Dynamo-Database-DDB</link>
<description><![CDATA[Amazon Dynamo Database (DDB) is a fully-managed NoSQL database service. Dynamo Database is known for extremely low latencies and scalability. ]]></description>
<author><![CDATA[WhatIs.com(editor@whatis.com)]]></author>
<pubDate>Fri, 26 Apr 2013 22:18:11 EDT</pubDate>
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