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SearchITChannel.com offers unique, fully integrated information -- both business advice and technical guidance -- specialized for information technology resellers. Stay educated on the reseller channel marketplace with SearchITChannel.com -- the source for all of your value-added reseller news, industry analysis and information on emerging products and technologies that directly affect your business.

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Cybersecurity market: Channel firms target larger customers

IT security services seems a promising growth market for channel partner firms, but they may need to look to larger enterprises as their key demographic.

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Definitions
  • Share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

  • original equipment manufacturer (OEM)

    Original equipment manufacturer (OEM) is a broad term that describes a web of relationships among IT hardware vendors, component makers such as microprocessor manufacturers, software vendors, and channel partners such as resellers and distributors.

  • IT solution

    An information technology (IT) solution is a set of related software programs and/or services that are sold as a single package.

Browse IT Channel Topics

Channel Partner Programs

News and resources on leading channel partner programs. Learn more about the top reseller programs and vendor partnerships from technology vendors and original equipment manufacturers (OEMs) including Cisco, Hewlett-Packard (HP), IBM, Microsoft, Sun Microsystems, Symantec and other major tech companies, as well as leading IT channel distributors and wholesale providers such as Ingram Micro and Tech Data. We provide resources on partnering with OEMs and news to keep you current on new technologies, initiatives and programs from major vendors and wholesalers.

Recent Definitions

  • original equipment manufacturer (OEM)

    Original equipment manufacturer (OEM) is a broad term that describes a web of relationships among IT hardware vendors, component makers such as microprocessor manufacturers, software vendors, and channel partners such as resellers and distributors.

  • ISV (independent software vendor)

    An ISV (independent software vendor) makes and sells software products that run on a physical hardware device, on a virtual machine or in the cloud.

  • distributor agreement (distribution agreement)

    A distributor agreement is a business contract between a vendor and distributor. Types of agreements include master, exclusive, selective and international distributor agreements.

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How to Grow Sales and Customers

Value-added resellers (VARs) and service providers will find complete information on growing an IT channel sales business. Service providers will learn how to win more deals and repeat business with news, best practices and expert advice on opportunity management, choosing the right business technologies and services to offer clients, as well as how to sell business software and hardware to large enterprises and small and medium-sized businesses (SMBs) in the channel. We also provide information on vertical markets in information technology.

Recent Definitions

  • Share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

  • IT solution

    An information technology (IT) solution is a set of related software programs and/or services that are sold as a single package.

  • solution selling

    Solution selling refers to the philosophy or practice of uncovering a customer's pain points and then providing products and services that address the underlying business problem.

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How to Manage a Channel Business

News and resources to help you learn how to manage your channel sales business more effectively. Our business management strategies for value-added resellers (VARs), service providers and IT consultants include tips and advice on jobs, staffing and salaries for IT solution providers and technology and vendor certification and training. We also provide information on service provider business models, including the managed service provider (MSP) business model and the Software as a Service (SaaS) model. These resources will help you start a channel partner business and find success as a service provider.

Recent Definitions

  • Share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

  • IT solution

    An information technology (IT) solution is a set of related software programs and/or services that are sold as a single package.

  • service-level agreement (SLA)

    A service-level agreement (SLA) is a contract that specifies what the service provider is responsible for.

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Networking Channel

Recent Definitions

  • GPS navigation system

    A GPS navigation system is a GPS receiver and audio/video (AV) components designed for a specific purpose such as a car-based or hand-held device or a smartphone app. The global positioning system (GPS) is a 24-satellite navigation system that uses multiple satellite signals to find a receiver’s position on earth.

  • CompTIA practice test (Computing Technology Industry Association practice test)

    The CompTIA practice test (Computing Technology Industry Association practice test) is a sample exam designed to prepare technology professionals and students for a CompTIA certification exam.

  • cord cutting

    Cord cutting, in a telecommunications context, is the practice of stopping a cable or  satellite television service in favor of less expensive options, or getting rid of your landline phone and relying solely on cellular or VoIP (voice over IP) service.

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Security Channel

Introductory Security Services, Information Security Training and Certification, Regulatory Compliance, Security solution provider business management, Threat management and prevention, Network security products, technologies and services, Identity management and access controls products and services, Application security and data protection

Recent Definitions

  • rainbow table

    A rainbow table is a listing of all possible plaintext permutations of encrypted passwords specific to a given hash algorithm. Rainbow tables are often used by password cracking software for network security attacks.

  • virtual honeypot

    A virtual honeypot is software that emulates a vulnerable system or network to attract intruders and study their behavior. Virtual honeypots contrast with hardware-based honeypots, which are dedicated computers, networks or network segments designed to serve the same purpose. Virtual honeypots, as virtual machines, may exist in multiple configurations on a single computer or appliance to emulate various systems and vulnerabilities.

  • peer-to-peer botnet (P2P botnet)

    A peer-to-peer botnet is a decentralized group of malware-compromised machines working together for an attacker’s purpose without their owners’ knowledge.  Just as in the traditional botnet, which includes a command-and-control server, the bots are typically infected with a Trojan horse and are often used for sending spam or performing DDoS (distributed denial of service) attacks.

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Storage Channel

Recent Definitions

  • MSP platform (managed service provider platform)

    A managed service provider (MSP) platform is a computing framework used to deliver network-based services, applications, and equipment to enterprises, residences, or other service providers. A MSP platform allows an organization, IT consultant or VAR to remotely monitor servers, firewalls, Exchange servers, Active Directory Servers, routers or switches from a central location.

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Systems Channel

Recent Definitions

  • original equipment manufacturer (OEM)

    Original equipment manufacturer (OEM) is a broad term that describes a web of relationships among IT hardware vendors, component makers such as microprocessor manufacturers, software vendors, and channel partners such as resellers and distributors.

  • cloud services

    Cloud services is an umbrella term that may refer to a variety of resources provided over the internet, or to professional services that support the deployment of such cloud-based resources.

  • IBM (International Business Machines)

    IBM (International Business Machines) ranks among the world's largest information technology companies, providing a wide spectrum of hardware, software and services offerings.

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SearchCompliance

  • PCAOB (Public Company Accounting Oversight Board)

    The Public Company Accounting Oversight Board (PCAOB) is a Congressionally-established nonprofit that assesses audits of public ...

  • cyborg anthropologist

    A cyborg anthropologist is an individual who studies the interaction between humans and technology, observing how technology can ...

  • RegTech

    RegTech, or regulatory technology, is a term used to describe technology that is used to help streamline the process of ...

SearchSecurity

  • spear phishing

    Spear phishing is an email-spoofing attack that targets a specific organization or individual, seeking unauthorized access to ...

  • supercookie

    A supercookie is a type of tracking cookie inserted into an HTTP header by an internet service provider to collect data about a ...

  • email spam

    Email spam, or junk email, is unsolicited bulk messages sent through email with commercial, fraudulent or malicious intent.

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • GlusterFS (Gluster File System)

    GlusterFS (Gluster File System) is an open source distributed file system that can scale out in building-block fashion to store ...

  • virtual memory

    Virtual memory is a memory management capability of an OS that allows a computer to compensate for physical memory shortages by ...

  • yottabyte (YB)

    A yottabyte is a measure of theoretical storage capacity and is 2 to the 80th power bytes, or, in decimal, approximately 1,000 ...

SearchSolidStateStorage

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • SSD caching

    SSD caching, also known as flash caching, is the temporary storage of data on NAND flash memory chips in a solid-state drive so ...

  • NVDIMM (Non-Volatile Dual In-line Memory Module)

    An NVDIMM (non-volatile dual in-line memory module) is hybrid computer memory that retains data during a service outage.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

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