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SearchSalesforce.com focuses on the needs of decision makers as they evaluate, implement and integrate Salesforce.com applications and third-party apps from Salesforce partners. Our coverage from award-winning editors and leading industry experts readies data-driven businesses looking to implement, configure, manage and use various aspects of the Salesforce platform, including the Sales, Marketing and Service Clouds, Salesforce Wave and Salesforce Lightning.

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Business analytics tools help music-identifying app uncover insights

After tiring from limited and ineffective Excel reports, app company Shazam turned to Salesforce Wave Analytics to quickly extract insights and create actionable reports from data.

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Definitions
  • cross-sell

    Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

  • viral marketing

    Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

Browse Salesforce Topics

BI/Customer Data Management

Increasingly, companies know they need data to make informed business decisions. But getting actionable data in real time can be problematic. Getting access to data that they can make sense of quickly enough and that they can act on in a timely manner is easier said than done. This kind of data insight requires that data is accurate and up to date, well-integrated from various departments, and digestible even for the business side. This requires business intelligence software as well as strategies to make customer data actionable. Tools like the Salesforce Analytics Cloud, as well as the IoT Cloud, are designed to help executives digest data points and take action, directly from the user interface they are working in, in real time. This topic area covers tools in the Salesforce platform such as Salesforce Wave and the IoT cloud and how they enable data visualization and practical customer data analytics. This topic also covers various third-party business intelligence tools and how they integrate with Salesforce – or don’t and how they enable this pursuit of real-time, actionable data.

Recent Definitions

  • marketing campaign management

    Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.

  • sales forecast

    A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway.

  • Amazon Go

    Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers.

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Customer Experience

Customer experience management is a key area for the Salesforce platform, from mobile CRM for sales reps to the new Lightning UI in various applications to technologies to improve customer service via the Service Cloud. It involves understanding sales, service and marketing from the customer point of view and using all data available to enhance that customer experience. As companies try to gain competitive edge in the marketplace, customer experience management (CEM) is critical to those efforts. This section covers the Salesforce tools and strategies to manage customer experience. From the Sales and Service Cloud to the Marketing Cloud, this topic explores how companies are using Salesforce, and third-party tools, to enhance and manage customer experience. This topic explores how companies are using mobile devices, social platforms and collaboration tools like Chatter to gauge customer sentiment and help customers have a better customer experience. We also explore tools like social media monitoring, contact center infrastructure and omnichannel experience strategies to manage customer experience.

Recent Definitions

  • cross-sell

    Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

  • marketing campaign management

    Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.

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Marketing Automation Software

As companies grow and expand their customer bases, marketing automation software and strategies are designed to help companies achieve scale and operate more efficiently in their marketing campaigns. Marketing automation software can help you target and segment your audiences and personalize messaging based on their profiles and preferences. Marketing software can automate the formerly manual, painstaking processes of creating copy, segmenting audiences and personalizing campaigns – without errors. Marketing automation software can help marketing departments achieve this at scale. Salesforce marketing automation, with the Marketing Cloud and Pardot, also enables companies to better understand their audiences through visual tools like customer journeys a, which enable companies to map out how to take action with customers following a campaign or other interactions.

Recent Definitions

  • cross-sell

    Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

  • viral marketing

    Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

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Sales Management Software

Today’s sales teams need various tools to increase sales performance. Sales teams need greater automation and discipline in their processes. With more automation of workflows and alerts, lead management tools and other Salesforce automation software, sales reps can be more effective and boost sales revenue; they can also target a more appropriate, revenue-generating customer base. This topic explores how sales reps can better understand their prospects and leads in the pipeline and take action based on the insights they gain from sales management tools. Tools like the Salesforce Sales Cloud, Salesforce Wave, as well as third-party tools that integrate with Salesforce can help sales teams get a handle on their customer bases and become more efficient and revenue-generating. This topic discusses sales enablement software tools as well as the best practices and strategies that sales teams should employ to streamline sales processes, manage leads and use data to boost sales performance. Learn how tools like the Salesforce Sales Cloud and other tools in the Salesforce platform enable companies to better understand their pipelines and customers and take action. Sales management software, paired with best practices, can help sales teams identify the right prospects, nurture them and convert them into customers and retain them by understanding their needs throughout the customer journey. Learn how automation, alerts, workflows, visualization and other tools can augment sales processes and boost productivity and revenue. Get information on the Salesforce Sales Cloud and how it can help sales teams automate formerly manual tasks and gain better insight into their prospects and customers.

Recent Definitions

  • cross-sell

    Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

  • Salesforce.com

    Salesforce.com is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. It was founded in March 1999, in part by former Oracle executive Marc Benioff.

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Careers and Education

This section offers the latest information, strategies and advice for anyone looking to start a Salesforce career or those looking to advance in Salesforce-related job. Find opportunities for Salesforce practitioners to cultivate connections within the Salesforce community and exchange advice, as well as news and tips on practical skills, such as Lightning development and Salesforce platform implementation advice.

Recent Definitions

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Development

Application development has become a major area of focus for the Salesforce platform to build efficiency, intuitiveness and mobility into apps, such as the Sales, Marketing and Service Clouds. Development also involves creating new apps that sit on top of Salesforce that can bring efficiency and automation, and reflect companies' processes. Salesforce development involves technologies, such as Heroku, Lightning and Force, to build intuitive, easy-to-use apps or make enhancements to the platform. This section is designed to help developers, admins and others new to the platform, hone their skills in Salesforce development. This section also provides Salesforce practitioners with a community of experts with which to trade ideas and best practices. Check out these Salesforce development resources for more on coding tips and best practices.

Recent Definitions

  • Salesforce Trailhead

    Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.

  • Salesforce1 Platform

    Salesforce1 enables the building of applications in the Salesforce Customer Success Platform, in conjunction with the Lightning development platform. The combination also allows for third-party applications to be built on top of Salesforce apps for smartphones, tablets and wearables.

  • Salesforce IdeaExchange

    The Salesforce IdeaExchange is an online community where customers can interact with one another, engage with the company to suggest and vote on new features, and gain insights into upcoming releases.

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Partners and Ecosystem

The Salesforce platform is built on partnerships with third parties, consultants and others. This section cover the extensive Salesforce community and the CRM marketplace more generally. Learn about Salesforce competitors, such as Oracle, SAP and Microsoft. Also get resources on Salesforce partners and the various applications that interact and integrate with the Salesforce platform, including apps for enterprise resource planning, human resources, enterprise content management, supply chain management and more. This topic explores third-party applications that integrate with Salesforce through APIs or third-party applications that don’t have connectors to the Salesforce platform. Find resources covering issues of data integration, user interfaces, Lightning development and more, as well as information on the prospects for building new applications and services on top of the Salesforce platform via Salesforce partners and ecosystem. This topic also explores the Salesforce marketplace more generally, including Salesforce competitors as well as third-party offerings that work with Salesforce.

Recent Definitions

  • FinancialForce.com

    FinancialForce is a cloud applications company that makes enterprise resource planning (ERP) software for Force.com, a Platform as a Service (PaaS) offering from Salesforce.com.

  • partner relationship management (PRM)

    Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners.

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SearchSecurity

  • Web application firewall (WAF)

    A Web application firewall (WAF) is a firewall that monitors, filters or blocks traffic to and from a Web application. WAFs are ...

  • MD5

    The MD5 hashing algorithm is a one-way cryptographic function that accepts a message of any length as input and returns as output...

  • identity theft

    Identity theft, also known as identity fraud, is a crime in which an imposter obtains key pieces of personally identifiable ...

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree -- sometimes referred to as a phone tree -- is a telecommunications chain for notifying specific individuals of an ...

  • mass notification system (MNS)

    A mass notification system is a platform that sends one-way messages to inform employees and the public of an emergency.

  • disaster recovery as a service (DRaaS)

    One approach to a strong disaster recovery plan is DRaaS, where companies offload data replication and restoration ...

SearchStorage

  • secondary storage

    Secondary storage is used to protect inactive data written from a primary storage array to a nonvolatile tier of disk, flash or ...

  • VRAM (video ram)

    VRAM (video RAM) is a reference to any type of random access memory (RAM) used to store image data for a computer display.

  • ZFS

    ZFS is a local file system and logical volume manager created by Sun Microsystems to control the placement, storage and retrieval...

SearchSolidStateStorage

  • SSD RAID (solid-state drive RAID)

    SSD RAID (solid-state drive RAID) is a methodology commonly used to protect data by distributing redundant data blocks across ...

  • Tier 0

    Tier 0 (tier zero) is a level of data storage that is faster, and perhaps more expensive, than any other level in the storage ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

SearchCloudStorage

  • RESTful API

    A RESTful application program interface breaks down a transaction to create a series of small modules, each of which addresses an...

  • cloud storage infrastructure

    Cloud storage infrastructure is the hardware and software framework that supports the computing requirements of a private or ...

  • Zadara VPSA and ZIOS

    Zadara Storage provides block, file or object storage with varying levels of compute and capacity through its ZIOS and VPSA ...

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