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relationship marketing

Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information.See More

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GPT-3

GPT-3, or the third generation Generative Pre-trained Transformer, is a neural network machine learning model trained using internet data to generate any type of text.

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Essential Knowledge

How to create customer profiles with examples

Creating customer profiles gives brands a deep understand of their customers' needs and behaviors and results in more successful marketing strategies...

5 customer journey phases for businesses to understand

The customer journey contains a number of stages -- from the presale stage of awareness to post-sale advocacy -- and understanding each phase is key ...

How to create a customer journey map -- with template

Customer journey maps help CX teams delve into the data gathered during a customer's experience. They also help businesses to understand the failures...

CleverTap, Phiture launch customer engagement analytics framework

AIC framework for customer experience analytics, developed in collaboration between CleverTap and Phiture, promises to give marketers actionable ...

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SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

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  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • private key

    A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt ...

  • DOS (disk operating system)

    A DOS, or disk operating system, is an operating system that runs from a disk drive. The term can also refer to a particular ...

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  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

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  • RAID 6

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • NOR flash memory

    NOR flash memory is one of two types of non-volatile storage technologies.

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