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Word of the Day

brand ambassador

A brand ambassador is a champion of a company's products and services, though this person often isn't a company employee.See More

Word of the Day Archive

Newest and Updated Terms


Buzzword Alert

brand experience

Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.

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Essential Knowledge

What key features do today's leading social CRM tools offer?

Before purchasing social CRM software, learn the important tools and services you should be looking for and which of today's leading vendors offer ...

The four social media CRM best practices you should know

As social media begins to play a larger role in customer interactions, social media CRM best practices are an increasing must-have for any ...

The importance of integrating social CRM tools into a CRM strategy

Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social ...

How to get the most out of social CRM software

Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social ...



  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...


  • RSA algorithm (Rivest-Shamir-Adleman)

    The RSA algorithm is the basis of a cryptosystem -- a suite of cryptographic algorithms that are used for specific security ...

  • remote access

    Remote access is the ability to access a computer or a network remotely through a network connection.

  • IP Spoofing

    IP spoofing is the crafting of Internet Protocol (IP) packets with a source IP address that has been modified to impersonate ...



  • network disaster recovery plan

    A network disaster recovery plan is a set of procedures designed to prepare an organization to respond to an interruption of ...

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...


  • disk array

    A disk array, also called a storage array, is a data storage system used for block-based storage, file-based storage or object ...

  • enterprise storage

    Enterprise storage is a centralized repository for business information that provides common data management, protection and data...

  • optical storage

    Optical storage is any storage type in which data is written and read with a laser. Typically, data is written to optical media, ...