Browse Definitions :
Definition

Alexa Internet

Contributor(s): Ivy Wigmore

Alexa Internet, often referred to simply as Alexa, is a Web traffic information, metrics and analytics provider.

Visitors to the Alexa website can:

  • See data for Alexa Top Sites.
  • Search to see traffic data, such as ranking and bounce rate, for websites that aren't included in the top-ranked sites.
  • Download the Alexa toolbar, which  allows them to see statistics for websites as they browse and records their browsing data for inclusion in Alexa statistics. 
  • Create a custom toolbar, which can be shared.

Alexa Pro, available in three levels, offers more sophisticated tools and analysis as well as services such as periodic site audits.

Alexa was founded by Brewster Kahle and Bruce Gilliat in 1996 and acquired by Amazon in 1999. Kahle and Brewster named the site in honor of the Library of Alexandria, one of the largest libraries of the ancient world.

Alexa operates as a wholly-owned subsidiary of the parent company.

This was last updated in April 2014

Continue Reading About Alexa Internet

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • identity provider

    An identity provider is a system component that is able to provide an end user or internet-connected device with a single set of ...

  • firewall

    A firewall is software or firmware that enforces a set of rules about what data packets will be allowed to enter or leave a ...

  • encryption

    Encryption is the method by which information is converted into secret code that hides the information's true meaning. The ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close