Browse Definitions :
Definition

Appreciative inquiry (AI)

Contributor(s): Steve Glushakow-Smith

Appreciative Inquiry (AI) is a change management approach that focuses on identifying what is working well, analyzing why it is working well and then doing more of it. The basic tenet of AI is that an organization will grow in whichever direction that people in the organization focus their attention. If all the attention is focused on problems, then identifying problems and dealing with them is what the organization will do best. If all the attention is focused on strengths, however, then identifying strengths and building on those strengths is what the organization will do best.

The process of Appreciative Inquiry requires a particular way of asking guided questions that encourage positive thinking and employee-to-employee interaction. The questions focus on four key areas: discover, imagine, design and deliver (DIDD).

Here are some examples:

Discover questions facilitate the identification of processes in the organization that work well.

Question: What part of the product launch do you think went exceptionally well?
Answer: One thing that seemed to go well was using Twitter to build anticipation for the product launch.

Imagine questions facilitate analysis of why a particular process works well and help brainstorm ways to apply that knowledge elsewhere.

Question: Why was Twitter a successful tool for the product launch and how else might we use it?
Answer: It worked because it was easy to administer and didn't take up much time or cost any money. We liked how we could see people Tweeting about our new product weeks before it actually launched commercially. We could imagine it working well as a way to promote special Internet deals.

Design questions facilitate the creation of an action plan

Question: How could we test using Twitter to promote special Internet deals?
Answer: Bob could tweet a new coupon code each day for a week.

Deliver questions facilitate the creation of criteria for success and a way to determine whether or not the action plan was successful.

Question: How will we know if it's worth Bob's time to tweet a new coupon code each day?
Answer: We will have at least one online customer use the special coupon code during the test period. 

The theory of Appreciative Inquiry was developed by David Cooperrider and Suresh Srivastva in a paper they published in 1986. Group facilitators are encouraged to customize how the four key areas are presented to meet the needs of their audience, but the goal of the process should remain the same: Help an organization build upon what they do best in a positive manner.

This was last updated in January 2010

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Malwarebytes software

    Malwarebytes is a cross-platform anti-malware program that detects and removes malware and other rogue software.

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating ...

  • van Eck phreaking

    Van Eck phreaking is a form of electronic eavesdropping that reverse engineers the electromagnetic fields (EM fields) produced by...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • solid-state storage

    Solid-state storage (SSS) is a type of computer storage media made from silicon microchips. SSS stores data electronically ...

  • persistent storage

    Persistent storage is any data storage device that retains data after power to that device is shut off. It is also sometimes ...

  • computational storage

    Computational storage is an information technology (IT) architecture in which data is processed at the storage device level to ...

Close