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Automated Insights

Contributor(s): Matthew Haughn

Automated Insights is a company that makes artificial intelligence (AI) applications that can understand statistical, numeric and graphed data and present it in an articulate and understandable written format.

In business, IT, news, and all manner of scientific fields, massive amounts of data are compiled from innumerable sources. These statistics may be presented in charts, graphs, dashboards and logs that allow those familiar with interpreting data to keep up. Unfortunately, they may not be understandable by a lay person and may take more time to read and analyze than text. Automated data retrieval and consolidation makes monitoring possible but only for those who can interpret the returned data.

Automated Insights’ Wordsmith platform uses AI and natural language generation (NLG) to take streams of data that would typically require a data scientist for analysis and present it in written format. When the issue is volume rather than complexity, more AI agents can be used more cost effectively than human employees with Wordsmith’s effective scaling. These abilities make it possible to present big data in a digestible format. Wordsmith integrates with MicroStrategy, Tableau, TIBCO, Spotfire and Qlik.

Media and news outlets use Wordsmith for robojournalism as a means to generate articles and reports based off of real-time data. For example, Yahoo! Sports uses Wordsmith and NLG to produce personalized recaps and reports for fantasy football players. For the news outlet Associated Press, Wordsmith creates publishable content by quickly recapping raw data from quarterly corporate earnings and turning it into readable stories. Other news outlets use the technology to report on urgent content based on real-time incoming data from a large number of sources.

Automated Insights was founded by Robbie Allen in 2007. The company is headquartered in Durham, North Carolina.

This was last updated in July 2018

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