Browse Definitions :
Definition

Baidu

Contributor(s): Matthew Haughn

Baidu is a Chinese technology, internet search and internet services company. The multinational company was founded by Robin Li in 2000 and is headquartered in Beijing, China.

Baidu is one of the most popular search engines and one of the largest internet companies in the world. As of this writing, Baidu is the top internet search engine in China and controls over 75% of China’s market share. Baidu is comparable to Google as the company provides a wide variety of services, most notably internet-related and AI services. The company also has divisions for autonomous driving cars, maps, image searching and cloud services.

Like Google, Baidu’s primary revenue stream comes from search engine marketing (SEM) services. It uses a pay for placement (P4P) method where users see advertisements relevant to their search results. Their P4P platform helps customers with SEO and keyword choice to help their webpages place better in search results. Baidu’s P4P platform also allows customers to bid for placement, where advertisers select keywords and bid for first link placement in search results using those keywords.

This was last updated in November 2018

Continue Reading About Baidu

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • Port Scan

    A port scan is a series of messages sent by someone attempting to break into a computer to learn which computer network services ...

  • DMZ (networking)

    In computer networks, a DMZ (demilitarized zone), also sometimes known as a perimeter network or a screened subnetwork, is a ...

  • quantum supremacy

    Quantum supremacy is the experimental demonstration of a quantum computer's dominance and advantage over classic computers by ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close