Browse Definitions :
Definition

Baidu

Contributor(s): Matthew Haughn

Baidu is a Chinese technology, internet search and internet services company. The multinational company was founded by Robin Li in 2000 and is headquartered in Beijing, China.

Baidu is one of the most popular search engines and one of the largest internet companies in the world. As of this writing, Baidu is the top internet search engine in China and controls over 75% of China’s market share. Baidu is comparable to Google as the company provides a wide variety of services, most notably internet-related and AI services. The company also has divisions for autonomous driving cars, maps, image searching and cloud services.

Like Google, Baidu’s primary revenue stream comes from search engine marketing (SEM) services. It uses a pay for placement (P4P) method where users see advertisements relevant to their search results. Their P4P platform helps customers with SEO and keyword choice to help their webpages place better in search results. Baidu’s P4P platform also allows customers to bid for placement, where advertisers select keywords and bid for first link placement in search results using those keywords.

This was last updated in November 2018

Continue Reading About Baidu

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

  • disaster recovery (DR) test

    A disaster recovery test (DR test) is the examination of each step in a disaster recovery plan as outlined in an organization's ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery (DR)

    Disaster recovery (DR) is an area of security planning that aims to protect an organization from the effects of significant ...

SearchStorage

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • megabytes per second (MBps)

    Megabytes per second (MBps) is a unit of measurement for data transfer speed to and from a computer storage device.

  • zettabyte

    A zettabyte is a unit of measurement used by technology professionals and the general public to describe a computer or other ...

Close