Browse Definitions :
Definition

Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a non-profit accreditor of ethical businesses. The BBB also acts as a consumer watchdog for questionable sales tactics and scams.

Accreditation allows companies to be certified as legitimate and reputable businesses. For consumers, BBB offers free business reviews of over four million businesses and investigates complaints.

As an avenue for voluntary industry self-regulation, the BBB offers a business code that organizations can pledge to adhere to, paying a fee and receiving a BBB logo to display as a sign of reputability. The BBB also intermediates customer complaints in an official capacity. The organization resolves about 75 percent of more than 885,000 consumer complaints per year.

Fraudulent activities the BBB has dealt with, and raised awareness of, include telephone cruise contest frauds, “Can you hear me?” scams and various tech support scams.

Although the BBB is not affiliated with any government department and endorses no particular business, the organization itself isn't without controversy. The non-profit has been alleged to give higher ratings to businesses which pay a membership to the organization, a charge which they deny.

This was last updated in February 2017

Continue Reading About Better Business Bureau (BBB)

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • unified threat management (UTM)

    Unified threat management (UTM) describes an information security (infosec) system that provides a single point of protection ...

  • physical security

    Physical security is the protection of personnel, hardware, software, networks and data from physical actions and events that ...

  • attack vector

    An attack vector is a path or means by which an attacker or hacker can gain access to a computer or network server in order to ...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close